​Invest Hong Kong (InvestHK) announced that Mainland perfume brand To Summer officially opened its first store in Hong Kong today (September 5), marking a pivotal moment in the brand's global expansion strategy, leveraging Hong Kong's unique position as an international hub for culture, art, and commerce.
      
     Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau said, "We are delighted to welcome To Summer to Hong Kong, a city that serves as a vital bridge between Mainland China and the global market. Hong Kong's unique position as an international financial and cultural hub provides an unparalleled platform for brands like To Summer to showcase their products and connect with a diverse international audience."
      
     Founded in Beijing in 2018, To Summer, known for its modern interpretation of Eastern aesthetics, chose Hong Kong as the location for its first store outside Mainland China due to the city's rich cultural heritage and its role as a gateway to international markets, according to the brand.
      
     The spokesperson for To Summer, said, "Hong Kong's unique blend of Eastern and Western inspiration aligns perfectly with our brand's vision. This store is not just a retail space but a cultural bridge that connects Eastern fragrance traditions with global audiences. We are excited to deepen our connection with Hong Kong's vibrant culture and community."
      
     The spokesperson added, "We will focus on the development of the Hong Kong market and our local clientele first. With the Causeway Bay store as a core base, we will then continue to invest resources and steadily expand our operations. We plan to use Hong Kong as a base to expand its influence across the Guangdong-Hong Kong-Macao Greater Bay Area and beyond, with a focus on Southeast Asian and international markets."
      
     The new store in Causeway Bay offers an immersive brand experience, showcasing To Summer's full range of products, including art perfumes, home fragrances, and body care items. The store also features cultural publications and collaborative projects with local artists and designers, highlighting the brand's dedication to shared cultural creativity.
      
     For more information about To Summer, please visit www.tosummer.cn/en.

     For a copy of the photo, please visit: www.flickr.com/photos/investhk/albums/72177720328775853. 

Ends/Friday, September 5, 2025
Issued at HKT 16:35

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