The Mentorship Programme (Branding and E-commerce Development) organised by the Support and Consultation Centre for Small and Medium Enterprises (SUCCESS) of the Trade and Industry Department (TID) was officially launched today (August 28). The Secretary for Commerce and Economic Development, Mr Algernon Yau, and the Director-General of Trade and Industry, Mr Aaron Liu, officiated at the inauguration ceremony.
      
     Speaking at the ceremony, Mr Yau said that the Government has been actively encouraging and supporting local enterprises, particularly small and medium enterprises (SMEs), to develop e-commerce business, while also promoting the development of Hong Kong brands, which have always been trusted and loved by consumers, and are very competitive in local, Mainland and Association of Southeast Asian Nations (ASEAN) markets.
      
     He noted that the Mentorship Programme launched by the TID caters specifically for the needs of SMEs. By assigning a dedicated mentor who will offer specific advice to each mentee, the Programme will enhance support for SMEs in developing their own brands and leveraging the advantages of Hong Kong brands to seize business opportunities brought about by global cross-border e-commerce, in particular the vast domestic sales markets on the Mainland and in ASEAN markets.
      
     With a view to promoting the continuous development of SMEs, the one-year Mentorship Programme (Branding and E-commerce Development) aims at encouraging and enhancing support for SMEs in branding and expanding e-commerce sales networks for developing Mainland and/or ASEAN markets. In addition to mentorships, the Programme comprises theoretical and practical components. Mentees will learn about the latest developments in branding and e-commerce through seminars/workshops and will have the opportunity to apply the theory learned in real-world practice.
      
     The Mentorship Programme has received support from the Hong Kong General Chamber of Commerce, the Chinese General Chamber of Commerce, the Chinese Manufacturers' Association of Hong Kong, the Hong Kong Chinese Importers' and Exporters' Association, the Federation of Hong Kong Industries, the Hong Kong Commerce and Industry Associations, the Hong Kong General Chamber of Small and Medium Business, the Hong Kong Small and Medium Enterprises Association, the Hong Kong Trade Development Council, "SME One" and "SME ReachOut" of the Hong Kong Productivity Council and "TecONE" of the Hong Kong Science and Technology Parks Corporation, in nominating mentors and SME mentees, and providing activities for mentees.      

Ends/Thursday, August 28, 2025
Issued at HKT 17:01

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