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Global fashion group brings its athleisure brand to Hong Kong (with photos)
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     ​Invest Hong Kong (InvestHK) announced that Fashion Momentum Group (FMG), a Chinese fast-fashion retailer, has opened its first athleisure store, BENLAI, in Hong Kong today (August 2), just a few months after the opening of its flagship fashion store, URBAN REVIVO, in May this year in the city. This marks the group's latest efforts in using its Hong Kong regional headquarters to expand into Asia and other global markets.
      
     Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau said, "We are pleased to welcome FMG as they expand their investment in Hong Kong. The introduction of a new fashion band, BENLAI, not only shows the Group's confidence in Hong Kong's retail market, but also reflects the city's unique role as a bridge between the Mainland and worldwide markets, making it an ideal base for regional co-ordination and international growth. We wish it every success in Hong Kong and beyond."
      
     The Chief Executive Officer of International Business at Fashion Momentum Group, Ms Vivian Chen, said, "Hong Kong is a city where you can easily get to the countryside within 30 minutes. With that, customers embrace versatile fashion, simple and sustainable fashion - perfectly aligned with our philosophy of reimagining wardrobe essentials through high-performance fabrics. We see Hong Kong as a window to showcase to local consumers and global visitors our modern lifestyle and values as an original Asian brand."  
      
     She added, "Our Hong Kong regional headquarters will support key functions such as finance, retail and operations, and serve as a base for our expansion into Southeast Asia and other overseas markets. As one of the important international cities in Asia, we will continue to leverage Hong Kong's strategic advantages - including its robust supply chain ecosystem - to increase our global visibility and lay the groundwork for entering more mature markets."
      
     Founded by FMG, BENLAI is a contemporary fashion brand that combines sustainable functional fabrics with minimalist design. Its collections are tailored for diverse everyday scenarios including commuting, leisure, and light sports, and have gained popularity among younger consumers. The group currently operates more than 400 stores worldwide and is actively expanding its international footprint.
      
     For more information about BENLAI, please visit www.benlaishop.com.

     For a copy of the photos, please visit: www.flickr.com/photos/investhk/albums/72177720328061482.
 
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Invest Hong Kong (InvestHK) announced that Fashion Momentum Group (FMG), a Chinese fast-fashion retailer, has opened its first athleisure store BENLAI, in Hong Kong today (August 2), just a few months after the opening of its flagship fashion store, URBAN REVIVO, in May this year in the city. This marks the group's latest efforts in using its Hong Kong regional headquarters to expand into Asia and other global markets. Photo shows (from left) Operations Director of Overseas Retail at FMG Group, Mr Nate Liu; Guest of Honour, Mr Edison Chong; the Chief Executive Officer of International Business at FMG Group, Ms Vivian Chen; the Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau; and the Store Manager, Ms Peggy Mok, at the ribbon cutting ceremony.
Invest Hong Kong announced that Fashion Momentum Group (FMG), a Chinese fast-fashion retailer, has opened its first athleisure store BENLAI, in Hong Kong today (August 2), just a few months after the opening of its flagship fashion store, URBAN REVIVO, in May this year in the city. This marks the group's latest efforts in using its Hong Kong regional headquarters to expand into Asia and other global markets. Photo shows BENLAI’s first store in Mong Kok.
Invest Hong Kong announced that Fashion Momentum Group (FMG), a Chinese fast-fashion retailer, has opened its first athleisure store BENLAI, in Hong Kong today (August 2), just a few months after the opening of its flagship fashion store, URBAN REVIVO, in May this year in the city. This marks the group's latest efforts in using its Hong Kong regional headquarters to expand into Asia and other global markets.