LCQ18: Promoting meetings, incentive travels, conventions and exhibitions tourism
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Question:
It is reported that the Singapore Government is actively developing the meetings, incentive travels, conventions and exhibitions (MICE) industry, having set a clear target of tripling related tourism revenue by 2040. Through measures such as policy support, financial assistance, and cross-departmental collaboration, the Singapore Government has successfully attracted numerous international event organisers to establish a presence there, significantly enhancing Singapore's competitiveness in the global MICE market. However, Hong Kong's ranking in the international MICE market is relatively behind, having ranked only 33rd globally in terms of the number of MICE events held in 2023. In this connection, will the Government inform this Council:
(1) whether comprehensive and regular evaluations of the effectiveness of Hong Kong's existing MICE policies have been conducted, including performance in areas such as recent international rankings, market competitiveness, economic gains and spillover benefits to related industries; if so, of the details and how the authorities will adjust future development strategies for the MICE industry based on the evaluation results; if not, the reasons for that and whether consideration will be given to initiating such evaluations as soon as possible to more effectively promote the long-term development of the MICE industry;
(2) as there are views that Hong Kong's current image at international MICE events is primarily associated with traditional trade exhibitions and lacks high-end international summits with global influence, whether the Government will consider re-examining and adjusting its current MICE promotion strategies, which could involve actively pursuing the hosting of internationally renowned summits with decision-making influence, with a view to enhancing Hong Kong's image as an international city, attracting high-end visitors and driving economic growth; if so, of the details; if not, the reasons for that; and
(3) as there are views that resources for the MICE industry in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are dispersed, and with Hong Kong being the most internationalised city in the region, how the Government will assume a leading role in promoting MICE development; whether it will, through policy advocacy, resource integration, cross-city collaboration and other means, guide the Mainland cities in the GBA to jointly develop a co-ordinated MICE development strategy, thereby enhancing the overall competitiveness of the entire GBA in the international MICE industry?
Reply:
President,
We have consulted the Culture, Sports and Tourism Bureau on the part involving the promotion of meetings, incentive travels, conventions and exhibitions (MICE) tourism, and the consolidated reply is as follows:
Hong Kong is the world's seventh-largest trading entity in merchandise trade and also the region's premier convention and exhibition (C&E) hub. Many well-known international organisations and businesses have chosen to host C&E events in Hong Kong. C&E events, in particular international ones, have attracted numerous participants (including exhibitors and buyers), not only benefitting the C&E industry but also bringing in high-spending business travellers that drive economic activities in such related sectors as accommodation, catering, retail, entertainment etc., thereby benefitting various industries and bringing important contributions to Hong Kong's economy.
In 2024, Hong Kong's two dedicated venues for mega C&E events (viz. the Hong Kong Convention and Exhibition Centre and the AsiaWorld-Expo (AWE)) hosted over 350 C&E events, attracting 9.17 million participants. In terms of attracting visitors, the Hong Kong Tourism Board (HKTB) has been striving to attract different types of visitor segments. Among others, the HKTB seeks to encourage those visitors coming to Hong Kong to participate in MICE-related business activities as well as stay and travel in the city through promoting Hong Kong as a destination for MICE tourism. In 2023 and 2024, there were about 1.3 million and 1.42 million overnight MICE visitors respectively. Their per capita spending was about 30 per cent and 40 per cent higher than that of the overall overnight visitors in the respective years.
In view of the contribution of C&E events to Hong Kong's overall economy, the Hong Kong Special Administrative Region (HKSAR) Government launched the Incentive Scheme for Recurrent Exhibitions (ISRE) in July 2023 to subsidise venue rentals of eligible exhibitions organised by private organisers. The ISRE was very well received, supporting more than 200 eligible exhibitions by the end of June this year. To further promote the development of the C&E industry and the mega event economy, thereby generating overall economic benefits for Hong Kong, the HKSAR Government has just launched the ISRE 2.0 on July 1, 2025, by allocating an additional provision of $500 million, focusing on attracting new and recurrent international exhibitions of a large scale.
Since the resumption of tourism in Hong Kong starting from February 2023, the HKTB has stepped up its efforts to promote the recovery and development of MICE tourism. So far, the HKTB has successfully bid, assisted in successful bidding, or subsidised the staging of over 2 500 international MICE events in Hong Kong, which span across various fields including innovation and technology, financial services, medical science, luxuries, community services, aviation, etc. Among these events, there are high-end international summits of global impact, including the Fortune Innovation Forum 2024 held in March 2024, the Leaders of Luxury Summit 2024 held in November 2024 and the Consensus Hong Kong held in February 2025. Meanwhile, scheduled international MICE events include the Routes World 2025 to be held in September 2025, as well as the Lions International Convention and the Association of National Olympic Committees General Assembly to be held in 2026 etc. It is estimated that the MICE events supported by the HKTB in 2025-26 will attract more than 183 000 high value-added overnight MICE visitors to visit Hong Kong, generating a total spending of about $1.4 billion based on the per capita spending of $7,800 by MICE visitors in 2024.
In respect of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the HKTB will extend the scope of its promotion work under the theme of "Meet Hong Kong ‧ Meet GBA" to explicate the opportunities within the GBA so as to attract the staging of overseas MICE events in Hong Kong. In addition, the C&E industry will also explore the inclusion of GBA elements in suitable events. Among others, the UFI Global Congress 2025 will be held in the AWE in November 2025. As the host of the event, the AWE has incorporated GBA itineraries (Zhuhai and Macao) for participants from all over the world with a view to showcasing Hong Kong's strategic advantage of being located in the centre of the GBA.
Looking ahead, the HKSAR Government and the HKTB, in collaboration with the C&E industry and relevant organisations, will continue to support the staging of international MICE events of different scales and types in Hong Kong, so as to help consolidate Hong Kong's position as an international MICE capital and attract more high value-added overnight visitors.
Ends/Wednesday, July 23, 2025
Issued at HKT 17:28
Issued at HKT 17:28
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