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National Games official franchised products for Hong Kong competition region now on sale (with photos)
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     ​The National Games Coordination Office (Hong Kong) (NGCO) announced today (July 12) that the official franchised products for the Hong Kong competition region of the 15th National Games (NG), the 12th National Games for Persons with Disabilities (NGD) and the 9th National Special Olympic Games (NSOG) are now available for sale. 

     The official franchised products launch ceremony was held today at the Hong Kong Cultural Centre Piazza in Tsim Sha Tsui. A pop-up store was set up at the venue to showcase the official franchised products for sale. 

     The Secretary for Culture, Sports and Tourism, Miss Rosanna Law, said at the ceremony that the Hong Kong Special Administrative Region Government has been striving to promote public participation in the National Games and encouraging both citizens and visitors to experience the charm and enthusiasm of the mega sports events. The Hong Kong competition region, with support of the Hong Kong Trade Development Council and the Hong Kong Brand Development Council, has selected a number of outstanding enterprises to design and produce a series of official franchised products for the 15th NG, the 12th NGD and the 9th NSOG. These products with Hong Kong characteristics feature designs incorporating elements such as Victoria Harbour scenery, city landmarks and local cuisine, showcasing the unique charm of Hong Kong competition region.

     Other guests attending the launch ceremony included the Permanent Secretary for Culture, Sports and Tourism, Ms Vivian Sum; the Head of the NGCO, Mr Yeung Tak-keung, and the Deputy Director-General of the Department of Market Development of the Guangdong Provincial Executive Committee for the 15th NG, the 12th NGD and the 9th NSOG, Mr Liu Xiaochen. 

     Starting from next Monday (July 14), members of the public can purchase the official franchised products for Hong Kong and Guangdong competition regions at the first batch of official retail outlets locating at Atrium, Level G, Kai Tak Mall 3, Kai Tak Sports Park; G6, GFM Floor, Hong Kong West Kowloon Station; and first Floor, Immigration Tower, Wan Chai. More official retail stores will be opened in various locations across Hong Kong. 

     In addition, to mark the 100-day countdown to the 15th NG, the 12th NGD and the 9th NSOG, the Hong Kong competition region has launched an activity namely "100-Day to the National Games All Together for 1 Million KM Challenge". Members of the public can participate in various sports activities such as walking, running, and cycling, and upload their accumulating sports kilometre records to a designated webpage in achieving the target distance together from today until July 26. Please visit www.2025nationalgames.gov.hk/en/ng/activity/100dayonline.html; for more details.

     For more information on the 15th NG, the 12th NGD and the 9th NSOG in Hong Kong, please visit the thematic website (www.2025nationalgames.gov.hk/en/index.html), as well the Facebook page (www.facebook.com/2025nationalgames.hk) and Instagram page (www.instagram.com/2025nationalgames.hk).
 
Ends/Saturday, July 12, 2025
Issued at HKT 19:23
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The Launch of National Games Official franchised products for Hong Kong competition region was held at the Hong Kong Cultural Centre Piazza, Tsim Sha Tsui today (July 12). Photo shows the Secretary for Culture, Sports and Tourism, Miss Rosanna Law (second right); the Permanent Secretary for Culture, Sports and Tourism, Ms Vivian Sum (first right); and the Chairmen of the Organising Committee of the Hong Kong Special Administrative Region Delegations to the 15th National Games, the 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games Mr Timothy Fok (second left) and Mrs Jenny Fung (first left) at the launch ceremony.
The Launch of National Games Official franchised products for Hong Kong competition region was held at the Hong Kong Cultural Centre Piazza, Tsim Sha Tsui today (July 12). Photo shows the Secretary for Culture, Sports and Tourism, Miss Rosanna Law (centre); the Permanent Secretary for Culture, Sports and Tourism, Ms Vivian Sum (fourth right); the Head of the National Games Coordination Office, Mr Yeung Tak-keung (third right); the Chairmen of the Organising Committee of the Hong Kong Special Administrative Region Delegations to the 15th National Games (NG), the 12th National Games for Persons with Disabilities (NGD) and the 9th National Special Olympic Games (NSOG) Mr Timothy Fok (fourth left) and Mrs Jenny Fung (third left); the Deputy Director-General of the Department of Market Development of the Guangdong Provincial Executive Committees for the 15th NG, the 12th NGD and the 9th NSOG, Mr Liu Xiaochen (second right); the Head of Sports Section of the Department of Publicity, Cultural and Sports Affairs of the Liaison Office of the Central People's Government in the Hong Kong Special Administrative Region, Mr Zhu Jianping (first right), and other guests at the launch ceremony.
The Launch of National Games Official franchised products for Hong Kong competition region was held at the Hong Kong Cultural Centre Piazza, Tsim Sha Tsui today (July 12). Photo shows the Secretary for Culture, Sports and Tourism, Miss Rosanna Law (centre), purchasing products at the official franchised products pop-up store.
The Launch of National Games Official franchised products for Hong Kong competition region was held at the Hong Kong Cultural Centre Piazza, Tsim Sha Tsui today (July 12). Photo shows the Secretary for Culture, Sports and Tourism, Miss Rosanna Law (left), purchasing products at the official franchised products pop-up store.