Following is a question by Dr the Hon Starry Lee and a written reply by the Acting Secretary for Commerce and Economic Development, Dr Bernard Chan, in the Legislative Council today (July 2):
 
Question:
 
     The Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC Central Committee) has adopted the Resolution of the CPC Central Committee on Further Deepening Reform Comprehensively to Advance Chinese Modernization, in which it is pointed out that Hong Kong needs to further capitalise on its strengths and become an international hub for high-calibre talents. There are views that attracting international talents requires efforts on various fronts, among which, the creation of an international living environment and the setting up of well-established English information channels for demonstration of Hong Kong's cultural diversity, openness and inclusiveness are particularly important. In this connection, will the Government inform this Council:
 
(1) whether it has compiled statistics on the percentage of broadcast time in foreign languages out of the total broadcast time in respect of the public broadcasting services in Hong Kong at present, and how the relevant time and percentage compare with those in other international metropolises;
 
(2) of the specific policies and whether resources have been allocated to encourage local television and sound broadcasters to produce more quality English-language programmes, especially those with contents showcasing the business environment, cultural characteristics, lifestyle, etc, in Hong Kong;
 
(3) whether it has evaluated the effectiveness of the existing English media contents in attracting and retaining international talents; whether it has conducted relevant surveys to understand the information needs of international talents;
 
(4) whether it will consider setting up an additional 24-hour English channel on Radio Television Hong Kong and producing more English programmes to present a soft and down-to-earth introduction of the policies and development opportunities in Hong Kong, so as to enable international talents and inbound tourists to obtain local information more conveniently; if so, of the details; if not, the reasons for that;
 
(5) of the Government's plans to enhance Hong Kong's international image and visibility by arranging additional media coverage in English, given that the 15th National Games and other international events are about to take place; and
 
(6) apart from traditional television broadcasters, whether it has plans to make use of emerging publicity channels, such as digital platforms and social media, to produce more information contents about Hong Kong in English, so as to strengthen Hong Kong's international communication capability, thereby creating a more attractive international living environment; if so, of the details; if not, the reasons for that?
 
Reply:
 
President,
 
     The HKSAR Government has been striving to showcase the unique characteristics of Hong Kong, being an international metropolis, from various perspectives to attract international talents and tourists by telling the good stories of Hong Kong through diverse television and radio programmes, as well as different promotion measures. Having consulted the Labour and Welfare Bureau (LWB), the Culture, Sports and Tourism Bureau (CSTB) and the Home and Youth Affairs Bureau, our consolidated response is as follows:
 
     Hong Kong's broadcasting market is under steady development. The three domestic free television programme service (free TV) licensees, two sound broadcasting licensees and Radio Television Hong Kong (RTHK) are providing a total of 15 television channels and 14 radio channels respectively, which include five TV channels and three radio channels in English. The general public (including non-Chinese-speaking persons in Hong Kong) can choose and enjoy diverse television and radio programmes (including English-language programmes) with a wide variety according to their needs. The HKSAR Government does not maintain related information in other regions.
 
     Under the current broadcasting regulatory framework, licensed broadcasters shall provide English programmes through their designated English channels in accordance with their licence conditions. Considering the sustainable development of licensed broadcasters and the needs of different audience, the three domestic free TV English channels are currently required to broadcast English programmes for at least 55 per cent of the broadcasting hours. Although licensed broadcasters can exercise suitable flexibility to broadcast non-English programmes for not more than 45 per cent of the broadcasting hours on their English channels, free TV licensees must broadcast English programmes during prime time on their English channels as required to cater for the needs of the general public and non-Chinese-speaking persons in Hong Kong. We also note that the current English programmes offered by licensed broadcasters cover a wide range of genres, including news, current affairs, sports, cultural features, lifestyle and arts, etc.
 
     On the other hand, RTHK also proactively offers English programmes through its radio and TV channels, including launching English programme time slots on RTHK TV 31 and 32; providing 24-hour relay of the China Global Television Network Documentary and English Channels under the China Media Group on RTHK TV 34 and 35; providing 24-hour broadcasting with diverse English programmes on RTHK Radio 3; and broadcasting bilingual programmes featuring fine music and arts information on RTHK Radio 4, etc. These help exhibit Hong Kong's diversity and global vision, proactively telling good stories of the country and Hong Kong and enabling non-Chinese speaking persons in Hong Kong to have a better understanding of various information about Hong Kong and Mainland China.
 
     Since the three free TV licences will expire in 2027 and 2028, the Communications Authority (CA) has commenced the renewal exercise of the free TV licences and will conduct a public consultation exercise in the third quarter of 2025. In processing the renewal applications, subject to actual circumstances, the CA will consider revisions to licence conditions and regulatory requirements on free TV services (including requirements on English channels and programmes) taking into account views from the industry and the public as well as the latest market development and submit recommendations on licence renewal to the Chief Executive in Council.
 
     Regarding the attraction of talents, talents are generally concerned about employment and business start-up opportunities, children's education and social integration when considering pursuance of development in Hong Kong. Media in English, being an international language, helps disseminate relevant information to international talents, alleviating their concern about integration into local society. To facilitate social integration of international talents in a more proactive manner, the Hong Kong Talent Engage (HKTE) of the LWB has been providing comprehensive support services to help them stay in the city for development. With a view to ensuring that the comprehensive information about living and working in Hong Kong are accessible to international talents, the HKTE's promotional and publicity materials, including its online platform, TV Announcements in the Public Interest, social media posts, etc, are already fully available in English, and its themed seminars on living in Hong Kong also offer online livestreaming and simultaneous interpretation services. On the other hand, the HKTE launched the Talent+ Volunteer Programme in September 2024, and has been collaborating with various non-governmental organisations, working partners and corporations to provide incoming talents with diverse volunteer service opportunities, strengthening their connections with the local community and fostering their sense of belonging to the city.
 
     As for promotion of mega events, the CSTB, in collaboration with relevant government departments and organisations, has been devising extensive publicity campaigns through diverse means for the 15th National Games (NG), the 12th National Games for Persons with Disabilities (NGD) and the 9th National Special Olympic Games (NSOG), including various overseas promotional initiatives with the support of the Information Services Department (ISD), such as running advertisements in overseas media and at a number of major overseas international airports, engaging overseas key opinion leaders to publish promotional posts, and inviting overseas journalists and guests to visit Hong Kong through thematic media visit programmes and the Sponsored Visitors Programme so that they can spread their positive visiting experiences in their hometown afterwards, with a view to raising the international profile and popularity of Hong Kong and attracting more overseas spectators to the events. RTHK will also fully engage in the promotion, production and live broadcast of the 15th NG, the 12th NGD and the 9th NSOG. Besides, for organisation of major events, depending on the nature of the events, the Leisure and Cultural Services Department (LCSD) will invite media in English and other foreign languages to participate in press conferences or carry out promotional campaigns, and will also collaborate with local and international media organisations and event partners (such as relevant Consulates-General in Hong Kong, cultural organisations stationed in Hong Kong as well as the overseas Economic and Trade Offices) to promote the events. The LCSD will make good use of its social media platforms for promotion and support bilingual content so as to promote featured events to local and overseas audiences.
 
     Apart from the above promotion measures, the ISD has been setting up accounts on various social media platforms and producing more English social media posts for promotion. The ISD has also co-operated with the national media to make use of their multi-language new media platforms to promote Hong Kong to more countries through different foreign languages. Besides, the ISD will continue to work with suitable overseas media organisations to produce content on Hong Kong's latest development in key areas, such as innovation and technology, sports, shipping, and culture and arts, etc, with the aim of expanding the reach of overseas promotional efforts through their readers' network and social media platforms. Through monitoring of the latest market development and global trend, the ISD will continue to make use of appropriate platforms to raise the international profile of Hong Kong.

Ends/Wednesday, July 2, 2025
Issued at HKT 15:00

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