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HKPF holds "The Little Grape's 5th Anti-Scam Birthday Party" to promote scam prevention messages (with photos)
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     The Hong Kong Police Force held "The Little Grape's 5th Anti-Scam Birthday Party" today (June 8) at Harcourt Garden in Admiralty to celebrate the 5th anniversary of the anti-scam mascot, "The Little Grape". Through interactive games and fun challenges, the event aimed to boost public awareness of scam prevention.

     Launched in 2020, the anti-scam mascot emphasises the importance of vigilance against scammers, promotes public awareness, and encourages the sharing of anti-scam information with family and friends.

     Speaking at the event, the Commissioner of Police, Mr Chow Yat-ming, said that over the past five years, the Police have organised numerous online and offline promotional activities featuring "The Little Grape". Thanks to these initiatives and the collective efforts of the community, the annual growth rate of scam cases has significantly slowed, declining from nearly 90 per cent in 2020 to 11.7 per cent last year. While the number of scam cases increased by 9 per cent in the first four months of this year compared to the same period last year, financial losses dropped by 30 per cent, indicating a rise in public awareness of scam prevention.

     Mr Chow noted that combating scams requires the collective effort of the entire community. He compared scams to viruses and anti-scam publicity campaign to vaccines. When citizens proactively absorb scam prevention information, they build immunity against deception, much like receiving a vaccine. He stressed that only collective action can effectively thwart scammers.

     The event featured several interactive activities, including anti-scam games and a surprise flash mob by "The Little Grape" mascot. To mark the 5th anniversary of mascot, the Police also organised "The Little Grape Anti-Scam Tongue Twister Contest”, using four simple and catchy tongue twisters to reinforce scam prevention awareness.

     Looking ahead, the Police will continue to refine anti-scam promotional strategies. "The Little Grape" will remain innovative, engaging with the public through a diverse range of activities and collaborating with all sectors of society to build a stronger barrier against scams.
 
 
Ends/Sunday, June 8, 2025
Issued at HKT 18:43
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The Hong Kong Police Force organises the "The Little Grape’s 5th Anti-Scam Birthday Party" at the Harcourt Garden in Admiralty today (June 8). Photo shows the Commissioner of Police, Mr Chow Yat-ming, delivering a speech at the event.
The Hong Kong Police Force organises the "The Little Grape’s 5th Anti-Scam Birthday Party" at the Harcourt Garden in Admiralty today (June 8). Photo shows contestants competing in the final of "The Little Grape Anti-Scam Tongue Twister Contest”.
The Hong Kong Police Force organises the "The Little Grape’s 5th Anti-Scam Birthday Party" at the Harcourt Garden in Admiralty today (June 8). The Commissioner of Police, Mr Chow Yat-ming (fifth left), is pictured with the awardees of "The Little Grape Anti-Scam Tongue Twister Contest”.
The Hong Kong Police Force organises the "The Little Grape’s 5th Anti-Scam Birthday Party" at the Harcourt Garden in Admiralty today (June 8). Photo shows the Commissioner of Police, Mr Chow Yat-ming (back row, sixth left); the Acting Assistant Commissioner of Police (Public Relations), Mr Leung Chung-man (back row, fifth left), other guests and participants taking a group photo with “The Little Grape” mascot.
The Hong Kong Police Force organises the "The Little Grape’s 5th Anti-Scam Birthday Party" at the Harcourt Garden in Admiralty today (June 8). Photos shows members of the public participating in the “The Little Grape Anti-Scam Tongue Twister Contest” to reinforce scam prevention awareness.
The Hong Kong Police Force organises the "The Little Grape’s 5th Anti-Scam Birthday Party" at the Harcourt Garden in Admiralty today (June 8). Photos shows members of the public participating in a game booth to learn more about prevalent types of scams.
The Hong Kong Police Force organises the "The Little Grape’s 5th Anti-Scam Birthday Party" at the Harcourt Garden in Admiralty today (June 8). Photos shows students taking to the stage to perform a song promoting anti-scam messages.