​Invest Hong Kong (InvestHK) announced today (April 17) that More Mushroom Feast, a brand under the Mainland's More Mushroom Company, has officially opened its first branch outside Mainland China, in Hong Kong. The new restaurant is the company's regional headquarters, aiming to promote its wild mushrooms and free range chicken stone pot cuisine to the world, connecting global diners with authentic Eastern mushroom cuisine.
      
     Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau said, "We are delighted to welcome More Mushroom Feast to Hong Kong, as it will use the city as its regional headquarters and be first branch outside Mainland China. Hong Kong's status as a global culinary hub will not only facilitate More Mushroom Feast's business growth, but also enhance its brand awareness, supported by our strategic location, robust infrastructure and diverse consumer base."
      
     Marketing Manager of More Mushroom Company Ms Star Zhou said, "As an international finance, trade and logistics centre that attracts a global high-net-worth clientele, Hong Kong aligns closely with our strategic goals and positioning, which is also why it serves as our regional headquarters. The unique cultural ecology of Hong Kong, where Eastern and Western cultures converge, also supports More Mushroom Company's aim to internationalise regional traditional ingredients."
      
     She added, "More Mushroom Feast emphasises on ecology and nature, using its original dishes and innovative business models to enter into the Hong Kong market. The new restaurant is located at New Town Plaza, Sha Tin. The flagship restaurant features a stylish and youthful environment designed to appeal to health-conscious consumers. Its signature dish, wild mushrooms and chicken stone pot, uses natural wild mushrooms and authentic free range chicken, served in a motuo stone pot that emphasises the unique flavours of its ingredients and the natural essence of the products."
      
     More Mushroom Feast is recognised as a pioneering ecological concept brand in China, focusing on wild mushrooms and free range chicken. The brand offers an unprecedented experience for health-conscious customers with its innovative, natural, healthy, delicious and sustainable dishes and products. It has been well received by customers of all ages in various cities across Mainland China, including Shenzhen, Shanghai, Wuhan, Guangzhou, Chengdu, Zhuhai and Zhengzhou with different cultural styles and characteristics.
          
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Ends/Thursday, April 17, 2025
Issued at HKT 15:45

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