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Housing Authority announces Well Being·Start-Up 2.0 Programme to further support youth entrepreneurship (with photos)
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The following is issued on behalf of the Hong Kong Housing Authority:
 
     The Hong Kong Housing Authority (HA) today (April 17) announced the Well Being·Start-Up 2.0 Programme, providing further support to youth entrepreneurship by extending the coverage of the programme with the introduction of public-private partnership.
 
     The Secretary for Housing and Chairman of the HA, Ms Winnie Ho, and the Permanent Secretary for Housing and Director of Housing, Miss Charmaine Lee, along with the Chairman of the HA's Commercial Properties Committee, Ms Serena Lau, as well as the programme mentors and representatives from the commercial sector, participated in the event at Domain in Yau Tong, marking a new milestone for the programme.
 
     The HA hopes the programme will promote youth entrepreneurship, creating mutual benefits and win-win outcomes for residents, retail tenants and the community. The success of the programme's first phase was showcased and several awards were presented to recognise the outstanding entrepreneurial teams including the Best Business Plan, the Most Creative Product, the Most Promising Business, and the Most Popular Business at the event.
 
     Ms Ho said, "The Well Being·Start-Up Programme has garnered significant support across various sectors. To further support youth entrepreneurship, the HA has expanded the programme with Well Being·Start-Up 2.0. This includes the introduction of an entrepreneurial ladder with staged rental concessions and the provision of more shopping centres and shops. In addition, Well Being·Start-Up 2.0 will be extended to private shopping centres so that commercial partners can join hands to assist Hong Kong's young entrepreneurs by providing them with more entrepreneurial opportunities and enabling them to develop their careers. This also injects vitality and innovation into the community and new dynamics into Hong Kong's retail landscape. Together with the HA's 12 shops, the programme will provide approximately 50 shops in total, a five-fold increase in scale compared to its first phase. This demonstrates the synergy of public-private partnership in fostering a vibrant entrepreneurial ecosystem."
 
Well Being·Start-Up 2.0 Programme
 
     To support the stable growth of entrepreneurial teams from the programme's initial phase, the HA will provide a three-year staged rental at discounted market rents. This enables the entrepreneurs to allocate funds flexibly for their investment in business development and gradually adapt to market rental levels in their business operations. The HA will conduct annual reviews to ensure the programme effectively fosters the sustainable development of these teams. In addition, the HA has also expanded the total number of shops to 12, creating more entrepreneurial opportunities for young people.
 
     To extend the coverage and impact of the programme, the HA also encourages private shopping centres and landlords in the commercial sector to join the programme. So far, the HA has garnered support from more than 10 organisations to provide some 40 shops and pop-up stores. The commercial sector will develop tailored programmes based on the uniqueness of the shops to address the diverse needs of youth entrepreneurship.
 
Ends/Thursday, April 17, 2025
Issued at HKT 12:15
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The Hong Kong Housing Authority (HA) announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Secretary for Housing and Chairman of the HA, Ms Winnie Ho, delivering a speech at the event.
The Hong Kong Housing Authority (HA) announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Secretary for Housing and Chairman of the HA, Ms Winnie Ho (centre); the Permanent Secretary for Housing and Director of Housing, Miss Charmaine Lee (left); and the Chairman of the HA's Commercial Properties Committee, Ms Serena Lau (right), officiating at the launching ceremony.
The Hong Kong Housing Authority announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Permanent Secretary for Housing and Director of Housing, Miss Charmaine Lee (right), presenting the Most Creative Product award to a representative of the winner, Wind.n.Sand.
The Hong Kong Housing Authority (HA) announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Chairman of the HA's Commercial Properties Committee, Ms Serena Lau (left), presenting the Best Business Plan award to a representative of the winner, Lost and Meow.
The Hong Kong Housing Authority announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Well Being·Start-Up Programme's mentor and Founder of Taste of Asia Group, Mr Ping Orr (left), presenting the Most Promising Business award to a representative of the winner, Korean Sister's Snack.
The Hong Kong Housing Authority announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Well Being·Start-Up Programme's mentor and Founder of Social Ventures Hong Kong, Mr Francis Ngai (centre), presenting the Most Popular Business award to representatives of the winner, UnReMarket x define Clean.
The Hong Kong Housing Authority (HA) announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Secretary for Housing and Chairman of the HA, Ms Winnie Ho (fourth left); the Permanent Secretary for Housing and Director of Housing, Miss Charmaine Lee (third left); the Chairman of the HA's Commercial Properties Committee, Ms Serena Lau (second left); the Well Being·Start-Up Programme's mentor and Founder of Taste of Asia Group, Mr Ping Orr (first left); and the Well Being·Start-Up Programme's mentor and Founder of Social Ventures Hong Kong, Mr Francis Ngai (first right), with the award-winning entrepreneurs.
The Hong Kong Housing Authority (HA) announced the Well Being·Start-Up 2.0 Programme today (April 17), joining hands with private shopping centres and commercial partners to continue its support for youth entrepreneurship and inject vitality and innovation into the community. Photo shows the Secretary for Housing and Chairman of the HA, Ms Winnie Ho (sixth left); the Permanent Secretary for Housing and Director of Housing, Miss Charmaine Lee (sixth right); and the Chairman of the HA's Commercial Properties Committee, Ms Serena Lau (fifth left), with guests from the commercial sector and the entrepreneurial teams.