The Task Force on Promoting and Branding Hong Kong (the Task Force), led by the Financial Secretary, Mr Paul Chan, held its first meeting today (January 31).
 
     During the meeting, members of the Task Force deliberated on ways to step up the promotion of new potentials and new opportunities in Hong Kong under the new development stage, and discussed the overall publicity strategy and plans, including the local, Mainland and overseas promotional plans of Hong Kong Inc. partner organisations, mega events to be held in the year as well as media marketing plans.
 
     Mr Chan said, "Hong Kong is advancing from stability to becoming more prosperous, and steadily returning to normalcy. The commencement of the work of the Task Force signifies the initiation of efforts by the Government and the whole Hong Kong team to proactively demonstrate to the world our real strengths and advantages. I would like to express my gratitude to all Task Force members, especially the non-official members who are all heavyweights in their respective sectors, for contributing their invaluable insights and advice at the meeting today. With joint efforts, our promotional work in overseas countries and regions as well as in the Mainland would certainly be more targeted, impactful, and effective in achieving its objectives, thus further enhancing the branding and image of Hong Kong."

     The Task Force, comprising prominent individuals with diverse background, representatives of Hong Kong Inc. partner organisations as well as government officials, was set up last week to advise the Government on the overall strategy of promoting Hong Kong's advantages, and a series of promotional plans and activities overseas and in the Mainland. With concerted efforts of Hong Kong Inc. partner organisations and members, the Task Force will endeavour to promote the singular advantages of Hong Kong.

Ends/Tuesday, January 31, 2023
Issued at HKT 22:26

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