The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series entitled "InnoTech for Branding - From Surviving to Growing" on December 7 and 8 (Thursday and Friday). Various branding experts and representatives of renowned brands will come together to share their views on how innovative technologies and digital marketing solutions can help small and medium enterprises (SMEs) upgrade business and develop their brands under the new era.
 
     The seminar series will consist of four sessions. Details are as follows:
 
1. Do You Truly Understand Online Marketing?

Date: December 7 (Thursday)
 
Time: 11.05am–12.15pm
 
Speakers: Founder, Gimmick Box Limited
                Mr Rono Kwong
                 
                CEO, Key Winner International Limited
                Mr Clement So
                 
                Co-founder, ConnectAR
                Mr Leo Lau
                 
2. Branding with Virtual Reality
 
Date: December 7 (Thursday)
 
Time: 2.35pm–3.45pm
 
Speakers: Founder and CEO, JetOne Motion
                Mr Peter Yu
                                         
                Director of Centaline Data Technology Limited
                Mr Alex Shih
                
3. Improving Business Image Through Business Efficiency
 
Date: December 8 (Friday)
 
Time: 11.35am–12.45pm
 
Speakers: Manager (Innovation and Technology Fund), Innovation and Technology Commission
                Miss Susan Tsang
                
                Head of Enterprise Information Management,
                Computer and Technologies Software (Hong Kong) Limited
                Mr Tommy Choi
                
                Senior Operations Manager, WobbleWorks (HK) Limited
                Mr Mark Tse
                
4. Big Data, Big Opportunities
 
Date: December 8 (Friday)
 
Time: 2.35pm–3.45pm
 
Speakers: Venture Partner, Sequoia Capital China
                Mr Herbert Chia
                
                Head of Business Development and Strategy Partnership,
                iClick Interactive Asia Limited
                Mr Kim Mak
                
     The seminar series is one of the highlight events of SmartBiz Expo 2017, which aims to provide a one-stop platform showcasing the latest business innovation plans, applied technologies and operational support. The seminars are tailored for enterprises - especially SMEs - to explore trends in business upgrading through innovation, enhanced productivity and competitiveness, as well as how to grasp market opportunities. The seminars will be held at Hall 1B, Hong Kong Convention and Exhibition Centre and conducted in Cantonese. Admission is free.
 
     Interested parties are invited to register with the HKTDC (Tel: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/smartbizexpo) for details and online registration.

Ends/Friday, December 1, 2017
Issued at HKT 15:31

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