The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department will hold a seminar under the Strategic Management and Innovation Series entitled "Sales and Branding Strategy: How to Redefine DVP for Revenue Growth" on November 9 (Thursday).

     Fierce competition and a gloomy market forecast are posing challenges for enterprises in maintaining business growth. The use of a distinctive value proposition (DVP) strategy could effectively distinguish products or services from others, greatly shorten sales cycles and achieve breakthroughs.

     The speaker of the seminar is the Research Director from the Asia Pacific Institute for Strategy, Dr Mark Lee. He will use case studies to illustrate how market leaders are using DVP and customer loyalty strategies to boost sales revenues.

     The seminar will be held at 2.30pm in the Lecture Theatre, G/F, Hong Kong Central Library, 66 Causeway Road, Causeway Bay (MTR Tin Hau Station, Exit B). The seminar will be conducted in Cantonese. Admission is free.

     Those interested are invited to register with SUCCESS by November 6 (Monday). Please visit the SUCCESS website (www.success.tid.gov.hk/tid/eng/activity/activity.jsp) for details of the seminar and online registration. The registration form can also be downloaded from the SUCCESS website. Please send the completed registration form to SUCCESS by fax (2391 7375). Due to limited seating capacity, seats will be allocated on a first-come, first-served basis.

     For enquiries, please call 3403 6111.

Ends/Wednesday, October 18, 2017
Issued at HKT 12:00

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