Japanese multi-brand fashion store STUDIOUS extends its reach to Hong Kong (with photos)

     Japan-based fashion company Tokyo Base Co Ltd announced today (April 25) that it has opened its first overseas store, STUDIOUS, in Hong Kong, leveraging the city's international status to introduce fashion styles originating in Japan to worldwide customers.
     The new store in Causeway Bay offers high-quality contemporary fashion apparel for men. In addition to its private label STUDIOUS, the store offers more than 10 other emerging and well-established designer brands from Japan, including JohnUNDERCOVER, White Mountaineering, JOHN LAWRENCE SULLIVAN, LAD MUSICIAN and ATTACHMENT, said Chief Executive Officer Mr Masato Tani.
     He said, "Hong Kong is an international fashion hub. Japanese fashion and lifestyles are very popular here. In Japan, we have also accumulated a strong fandom among Hong Kong customers who appreciate the creativity, tailoring and sewing techniques of Japanese fashion. That's why we want to keep the momentum going and set up a presence in the city.
     "To complement the retail store in Hong Kong, last year we strengthened our online to offline strategy and launched a new e-shop dedicated to serving customers outside Japan. While our e-shop supports delivery to global locations, our select shop in Hong Kong invites customers to learn more about the trends in Tokyo and find the best styles that suit them before they buy. Eventually we will consider managing all the sales and distribution activities in Asia from Hong Kong."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong and Japan have been very close trade partners for many years. Through travelling to Japan and purchasing Japanese products, Hong Kong customers have developed a strong interest for Japanese design, culture and products. We are excited to see another well-established Japanese company entering into Hong Kong and bringing the latest fashions from Tokyo. We wish STUDIOUS every success in the city and invite them make use of our business advantages to take their brands to the global stage."
About Tokyo Base Co Ltd
     Established in 2008, Tokyo Base Co Ltd owns multi-brand fashion store STUDIOUS and contemporary brand fashion store UNITED TOKYO. As of March 2017, it operates 40 stores in Japan and employs over 200 staff. Tokyo Base Co Ltd was listed on the Tokyo Stock Exchange in 2015. For more information, please visit www.tokyobase.co.jp and www.studious-onlinestore.com.
About Invest Hong Kong
     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. For more information, please visit www.investhk.gov.hk.
     For event photos, please visit: www.flickr.com/photos/investhk/albums/72157679728822604.

Ends/Tuesday, April 25, 2017
Issued at HKT 16:45