Australia-based PureForm Golf announced today (April 19) that it has opened its first overseas showroom in Hong Kong's Causeway Bay district, offering a wide range of golf brands and custom fitting technology to maximise golf players' performance.

     The PureForm Golf Hong Kong General Manager, Mr Nick Cowper, said that the showroom features TrackMan 4 Dual Radar Technology for accurate club head and ball flight tracking. The software measures 26 different key golf swing and ball flight parameters, gathering specific data on each golfer's swing essential to custom fitting the best performing golf equipment. The TrackMan fitting data will be relayed to PureForm Golf Headquarters and build its facility located in Sydney, Australia, where the clubs will be assembled and built to each golfer's unique specifications.

     Mr Cowper said that Hong Kong offers close proximity to the Mainland China market where there is an increasing interest in golf playing. "There is a growing interest in golf in the region, especially in the Mainland, where more golf courses are being built than anywhere else in the world. Being an international travel hub, Hong Kong is the best place for us to showcase our unique services and products in the region through strategic partnership with various golf academies, clubs and societies across Asia," he said.

     He added, "In Hong Kong, we boast a large number of individuals who have purchasing power for luxury products and are looking for an active and motivated lifestyle which golf can provide. PureForm has a mission of growing golf development in Hong Kong; therefore our facility welcomes not only veterans but also beginners, children and families who aspire to experience golf and pursue a healthy lifestyle."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang welcomed the opening of PureForm Golf in Hong Kong. He said, "It is an opportune moment now for sport and fitness companies to enter the Hong Kong market as there is significant interest in personal wellness, driving strong consumer demand for quality equipment and services. I wish PureForm Golf every success in Hong Kong and beyond."

About PureForm Golf

     Founded in 2013 in Sydney, Australia, PureForm Golf specialises in providing custom fitting golf club products and services, by using TrackMan 4 Dual Radar Technology with highly knowledgeable fitting professionals. It offers a wide range of much sought-after golf brands on the market with thousands of head and shaft combinations. All the components of the golf club are assembled in Australia. For more information, please visit: www.pureformgolfhk.com.

About Invest Hong Kong

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. For more information, please visit www.investhk.gov.hk.

     For event photos, please visit www.flickr.com/photos/investhk/albums/72157679581413723.   

Ends/Wednesday, April 19, 2017
Issued at HKT 15:49

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