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Branding To Win Seminar: Turning Adversity into Opportunity
     The Trade and Industry Department (TID), the Hong Kong Brand Development Council, the Chinese Manufacturers’ Association of Hong Kong (CMA) and the Hong Kong Trade Development Council (HKTDC) will jointly hold the “Branding To Win Seminar: Turning Adversity into Opportunity” on September 30 (Friday). Guest speakers will explore business and branding strategies in the current economic situation from different angles and share details of their business experience.

     Guest speakers at the seminar are the Research Director of Asia Pacific Institute for Strategy, Dr Mark Lee; Founder and Chief Strategist of Integral Consultancy Asia Limited, Mr Baniel Cheung; HKTDC economist Ms Wenda Ma; and Deputy General Manager of Corporate Planning and Director of Group Branding Department of Chow Tai Fook Jewellery Group Limited, Mr Alan Chan.

     The seminar, to be conducted in Cantonese, will be held from 2.30pm to 5.15pm in rooms S426 and S427 at the Hong Kong Convention and Exhibition Centre, Wan Chai. Admission is free.

     Online registration is available via the CMA website (event.cma.org.hk/registrations/register/523) and registration form can be downloaded from TID’s Brand Development and Promotion website (www.branding.tid.gov.hk).

     For enquiries, please call 2542 8635.
Ends/Wednesday, September 21, 2016
Issued at HKT 11:01
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