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Melbourne travel bag brand Crumpler opens three stores in Hong Kong (with photos)

     Australian travel bag brand Crumpler announced today (June 28) that it has opened three stores in a row and a regional office in Hong Kong, as part of its global strategy to expand in Asia.

     The brand idea stemmed from the founder's DIY messenger bag, which he used as the core design concept when starting Crumpler in Melbourne over two decades ago. The brand eventually established itself as a fun and creative travel bag brand with a wide range of stylish and sturdy products, including backpacks, laptop bags, camera bags, luggage and accessories according to its General Manager, Hong Kong and South East Asia, Mr Jeff Tan.

     Mr Tan said, "Hong Kong offers an international window for us to promote our brand to the world. Therefore, we are strengthening our presence here by opening three stores in Hysan Place in Causeway Bay, Harbour City in Tsim Sha Tsui and tmtplaza in Tuen Mun. We plan to have 10 sales locations in the city within two years. By having our own retail outlets, we are confident that we will be in a more advantageous position to introduce our unique brand and products to Hong Kong and beyond."

     He added, "Apart from the consumer market, we are also expanding our portfolio to meet corporate customers' needs. Our Hong Kong office will work with corporate clients to design and produce customised bags, similar to our partnership with the Australian Olympic Team and other institutions. Our Hong Kong office also oversees wholesale distribution in the region, managing our growing business in Hong Kong, Macau and South East Asia."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Growing interest in outdoor activities amongst Hong Kong consumers has spurred demand for travel and sports goods. Hong Kong is an excellent location to manage regional business operations with efficient transport network with Macau and other Southeast Asian cities."

About Crumpler

     Founded in Melbourne in 1995, Crumpler began making messenger bags for its founder's own use on the bike. It is now a travel bag company that offers a wide range of products all staying true to the original durability of the first messenger bags and meeting the needs of different customers, be they adventurers, photographers, riders, designers, makers, thinkers and doers. Its products are purpose designed, constructed with quality materials and made to last for long time. Apart from Australia, it has stores in the US, Thailand, Singapore, Malaysia, Taiwan and Japan. Crumpler is chosen to be the official luggage supplier for the Australian Olympic team in 2016. For more information, please visit

About Invest Hong Kong

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2015, InvestHK had assisted over 3 820 companies which have created more than 41 200 new jobs in the first year of operation or expansion and over HK$101 billion of investment. For more information, please visit

     For event photos, please visit

Ends/Tuesday, June 28, 2016
Issued at HKT 16:16


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