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Australian stationery brand Smiggle enters Hong Kong market (with photos)

     Australian stationery brand Smiggle announced today (May 21) that it has opened its first store in Hong Kong as part of its Asia expansion.

     With a colourful interior design, the Smiggle store at Telford Plaza in Kowloon Bay delivers trendy and creative products across multiple categories including writing tools, desktop accessories, books, pencil cases, bags, watches and clocks, as well as toys and games, according to the Managing Director, Mr John Cheston. The products cater to the needs of consumers of all ages who love to buy toys and novelty products.

     Mr Cheston said that Smiggle has a unique proposition as an entertaining stationery and gift specialist in the market. Designed in Australia, Smiggle's products are often used to energise and organise the work space - be it the home, the school or the office. New products will be introduced frequently in the Hong Kong store, with an engaging and interactive marketing and service approach to offer customers a unique, refreshing and innovative shopping experience.

     He continued, "Hong Kong is a dynamic city with a very energetic workforce. We see a lot of growth potential in the local kidult market, and our market research shows that these types of consumers love to decorate their homes and work-places. Smiggle releases over 800 new products each year, ensuring there is always something new and exciting available." The company is optimistic about the demand for its products and is going to open two stores in Maritime Square and Plaza Hollywood in late June this year.

     Associate Director-General of Investment Promotion Dr Jimmy Chiang welcomed the opening of Smiggle's first Hong Kong shop and said, "Hong Kong's retail market offers a dynamic environment for brands looking to expand into Asia. The sophisticated logistics infrastructure and an excellent workforce support the retail operations of both large and small companies alike. We wish Smiggle every success in Hong Kong."

About Smiggle

     Established in 2003 in Australia, Smiggle offers original, fun and affordable stationery and fashion accessories to its customers. The company releases over 800 new products every year, offering great design and innovation, bold colour and good value. Smiggle has over 200 stores across Australia, New Zealand, Singapore, the UK and now Hong Kong. Smiggle is part of the Just Group, a leading Australasian fashion and apparel retailer with more than 1 000 points of sale across Australia, New Zealand and other parts of the world. For more information, please visit

About Invest Hong Kong

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kongˇ¦s vibrant economy. As of December 2015, InvestHK had assisted over 3 820 companies which have created more than 41 200 new jobs in the first year of operation or expansion and over HK$101 billion of investment. For more information, please visit

     For event photos, please visit

Ends/Saturday, May 21, 2016
Issued at HKT 10:00


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