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SWD launches new API "There are Always More Solutions than Problems - Love Yourself, Love Your Family" (with photo)

     To encourage the public to maintain positive thinking and attitudes when faced with difficulties, and to approach their families and friends or professionals for help, the Social Welfare Department (SWD) has produced a new television Announcement in the Public Interest (API) entitled "There are Always More Solutions than Problems - Love Yourself, Love Your Family". The API was uploaded to the SWD's YouTube channel ( today (March 16) for wide publicity.

     An SWD spokesman said, "With the rapid development of society in recent years, people are facing increasing pressure arising from different challenges in studies, employment, relationships, finance or health. No matter what the difficulties are, as long as they face them with a positive mindset, or seek timely assistance from their families, friends or professionals, they will always find a solution to the problem."

     To increase the appeal and resonance of the publicity video, three celebrities who have faced and overcome difficult times were invited to appear on the API to encourage people to adopt a positive attitude in going through difficult times and facing setbacks in life. They also urge people to care for themselves and their families, and not to give up.  

     The celebrities featured in the API are artiste Charlene Tse, who has gone through divorce; 2015 Bowling World Cup champion Wu Siu-hong, who has recovered from cancer; and artist Yeung Siu-fong, who lost her upper limbs in childhood in an accident. Brief introductions of the three celebrities are in Appendix I.

     The spokesman said that the SWD has all along been attaching great importance to the welfare needs of individuals and families. To assist individuals and families to prevent or cope with problems and for those who cannot resolve their problems by themselves, the department provides a range of preventive, supportive and remedial services. For information on the public services provided by the SWD or to seek assistance, people may call the SWD hotline 2343 2255 or visit its webpage ( If adolescents need help, they may call different hotlines related to the concerns of adolescents for emotional support. An icon linking to details of those hotlines has been set up on the SWD's homepage to facilitate searching by the public.

     Apart from visiting the SWD's YouTube channel, members of the public can also view the API at the SWD's webpage and the Information Services Department's YouTube channel (

     In addition, the "There are Always More Solutions than Problems -  Love Yourself, Love Your Family" TV API will be broadcast by TV stations starting on March 18. The radio API in the same series will also be broadcast by radio stations in different languages (English, Cantonese and Mandarin) from the same day.

     To maximise the publicity impact, a poster echoing the theme will also be displayed throughout Hong Kong.

Ends/Wednesday, March 16, 2016
Issued at HKT 20:03


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