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Taiwanese bag brand for parents expands business in Hong Kong (with photo)
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     CiPU, a fashion accessories and baby products brand from Taiwan, announced its business expansion today (January 6) that it has opened its second Hong Kong store in Hong Kong, leveraging the city's international business environment and advantages to promote its products and expand its business globally.

     CiPU products are designed with parents in mind, with a focus on ease of use and unique patterns. The best known products of the company are bags made from PET Bottle Recycled Fiber Yarn. The latest store has opened within a large books and lifestyle product retailer in Tai Koo, after the first one in Tsim Sha Tsui also with the same retailer. Founder Ms Chou Pin-yu said that the company is planning more locations in Hong Kong.

     She said, "Hong Kong is an international city with a wide selection of consumer goods available. Every year, there is a large number of visitors from around the world, and many of them come to shop for their families and children. That is why we decided to open another store in Hong Kong to lift our brand awareness, which also marks a milestone of our globalisation."

     She added, "Products from Taiwan are well received in Hong Kong. According to our figures, we already have a large number Hong Kong-based customers who bought our bags either directly from our Taiwan store or online. They appreciate our lightweight designs and our emphasis on reducing the impact on the environment. We would like to serve our customers by having a direct presence here in the city, so we can develop a close relationship with them and better know their needs."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong is an excellent location to showcase quality goods aimed for parents and children. It is not only the international window for retailers but also the top location for them to expand their global business. We wish CiPU every success in Hong Kong and beyond."

About CiPU

     CiPU products are designed with care for parents and respect the environment. The mission of the company is to instil positive family values in the products and make child rearing fun and relaxing for the parents. CiPU believes that a happy family makes life happier. For more information, please visit www.cipu.com.tw .

About Invest Hong Kong

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2015, InvestHK had assisted over 3 700 companies which created more than 40 200 new jobs in the first year of operation or expansion and over $99 billion of investment. For more information, please visit www.investhk.gov.hk .

      For event photos, please visit www.flickr.com/photos/investhk/albums/72157663162402106 .

Ends/Wednesday, January 6, 2016
Issued at HKT 15:05

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