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The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series entitled "Branding: Embracing the E-tailing Era" on December 3 and 4 (Thursday and Friday). Various branding experts and representatives of renowned e-tailers and operators will come together to share their views on how small and medium enterprises (SMEs) could form branding strategies and develop new markets with cross-border e-tailing and online shops.
The seminar series will consist of four sessions. Details are as follows:
1. E-tailing from Zero to Hero
Date: December 3 (Thursday)
Time: 11am - 12.15pm
Speakers: Mr Franc Renzi
Chief Operating Officer
eCargo Enterprise Limited
Mr Victor Chong
Director of Business Development
Strategic Venture Ltd
2. The New Opportunities of Cross-border E-commerce in China
Date: December 3 (Thursday)
Time: 2 - 3.15pm
Speakers: Mr Kevin Deng
Deputy General Manager
Hongkong Suning Commerce Co, Limited
Mr Rex Cheuk
Head of Tmall Global - HK & Macau
Tmall Global
3. E-tailing: The Fast Track to Enter Overseas Market
Date: December 4 (Friday)
Time: 11am - 12.15pm
Speakers: Mr Aimone Ripa di Meana
CEO, Crossborder, Lazada Hong Kong
Ms Natalia Kojoukhova
Director of Buying and Marketplace
ZALORA Hong Kong
4. Do Your Targeted Customers Know Your Online Shop?
Date: December 4 (Friday)
Time: 2 - 3.15pm
Speakers: Mr Louis Li
Director JD Worldwide (Hong Kong), JD.com
Mr Jeffrey Chu
Director and Founder, You Find Ltd
Mr Edward Chu
Chief Executive Officer
O2S Marketing Ltd
The seminar series is one of the highlight events of the annual World SME Expo, which aims to provide a platform for service providers to promote their services and business solutions to SMEs, and help SMEs explore market opportunities. The seminars will be held at Seminar Room D, Hall 1, Hong Kong Convention and Exhibition Centre and conducted in Cantonese, English and/or Putonghua (with simultaneous English and/or Putonghua interpretation). Admission is free.
Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.
Ends/Tuesday, November 24, 2015
Issued at HKT 14:31
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