Kyoto bakery establishes foothold in Hong Kong (with photo)

     Shoeian Kyoto Bakery announced today (June 15) that it has opened a flagship shop in Hong Kong, its first outside Japan, leveraging the city's strategic location to expand its business in Asia.

     The new bakery shop is located in North Point and provides high-quality breads, with some of the ingredients imported directly from Kyoto, the President of Shoeian Kyoto Bakery, Mr Keiji Matsunaga, said.

     Mr Matsunaga said, "We received an incredible response from visitors at our tasting event at the Hong Kong International Bakery Expo last year. We can see a huge demand for healthy and high-quality baked products in the city."

     He added, "Hong Kong's unique location in the heart of Asia plus easy access to the Mainland and other Asian countries makes it the best place for us to develop our franchise business and manage our operations in Asia. That's why we decided to set up here as the springboard to expand our business in the region."

     Associate Director-General of Investment Promotion Mr Jimmy Chiang said, "Apart from local customers, Hong Kong offers millions of visitors from around the globe who are here to look for quality food and shopping. Our city presents an excellent platform for overseas companies, like Shoeian Kyoto Bakery, that are targeting Asian markets, to promote their products in the region."

About Shoeian Kyoto Bakery

     Shoeian Kyoto Bakery is based in the heart of Kyoto's food district, near the central food market in the Kyoca Food Laboratory, which supplies fresh and high-quality ingredients to the bakery for its high-end products. Shoeian Kyoto Bakery's goals go far beyond customer satisfaction and change the awareness of customers and bread producers when it comes to quality bread. For more information, please visit

About Invest Hong Kong

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2014, InvestHK had completed over 3 440 investment projects creating more than 37 500 new jobs in the first year of operation or expansion and over HK$91 billion of investment. For more information, please visit

     For event photos, please visit

Ends/Monday, June 15, 2015
Issued at HKT 12:28