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Song Saa Hotels and Resorts announced today (January 26) that it has opened its global head office in Hong Kong. The office will be at the centre of all Song Saa's sales, marketing, public relations and fundraising efforts and is part of a bold strategy to raise awareness of the brand globally.
Song Saa Hotels and Resorts operates a luxury private island resort in Cambodia and aims to become the regional leader in southeast Asia's sustainable luxury resort industry. Its Founder and Chief Executive Officer, Mr Rory Hunter, said, "We need to build a strong senior management team with a focus on building our brand in the region. Hong Kong is the perfect hub from which to do so because the city is close to southeast Asia where our current and future developments will be based.
"On top of that, Hong Kong has a well-educated and experienced local labour force, and it is easy to do business with a strong network of well-established professional services firms. It is also close to Mainland China which is a major target market for our business."
Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed the setting up of Song Saa's global head office in Hong Kong. He said, "Hong Kong's superb location and its international hub status make it an ideal gateway to Mainland China and other emerging markets. Together with the huge number of international and Mainland visitors, Hong Kong is the best place for overseas hospitality companies, like Song Saa, to raise their global brand awareness."
About Song Saa Hotels and Resorts
Established in 2011, Song Saa Hotels and Resorts is the operator of a leading Cambodian luxury private island resort, where 27 luxurious villas have been built with sustainable materials as part of the company's environmental pledge. The company works together with the Song Saa Foundation to protect the environment, the community and culture in each of the locations in which it operates. For more information, please visit: songsaa.com.
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2014, InvestHK had completed over 3 440 investment projects creating more than 37 500 new jobs in the first year of operation or expansion and over HK$91 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit: www.flickr.com/photos/investhk/sets/72157650416490636/.
Ends/Monday, January 26, 2015
Issued at HKT 12:28
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