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Startup introduces new children's food concept to Hong Kong (with photos)

     A new food concept for Hong Kong was introduced today (August 21) with the opening by Homemade Foods of its food factory and kitchen in Kwun Tong, offering delivery of organic freshly cooked food for children.

     The company was started by American Mrs Amy Ward and gives parents the chance to order a variety of freshly made organic baby food and big kid food suitable for children from 4 months to 6 years old.

     "Baby food on delivery is a common service in the US, but it's not developing systematically in Asia or Hong Kong. There's a good business niche here and as we can provide quality, reliable and safe food. Parents can save time cooking and focus on caring and spending time with their children," Mrs Ward said.

     She said that her kitchen is fully licensed and uses organic ingredients of sustainable origins, shipped daily from the US, Australia and Europe. The food packaging is made in Denmark with BPA-free plastic. "We have incredible pride in what we are making and our motto is 'If we wouldn't serve it to our own children, we certainly wouldn't serve it to yours'," the mother of two said.

     "We aim at expatriate parents to begin with, but in time I believe that local parents will love the concept as they know more about the advantages of nutritious organic baby food on delivery," Mrs Ward said.

     Associate Director-General of Investment Promotion Mr Andrew Davis said that Homemade Foods brings an innovative idea to Hong Kong families and reflects the spirit of the Invest Hong Kong (InvestHK) StartmeupHK Venture Programme that encourages business creativity. He said, "Homemade Foods not only brings a new business model, it also shows that Hong Kong has a lot of opportunities for startups. If you have a good business idea, go for it. Our free market will give you the best environment in which to succeed."

About Homemade Foods

     Homemade Foods was founded in 2014. It is based in Hong Kong and provides organic and hygienic food delivery for babies and children starting from four months up to six years old. For more information, please visit .

About InvestHK

     InvestHK is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of June 2014, InvestHK had completed over 3 300 investment projects creating more than 36 400 new jobs in the first year of operation or expansion and over HK$88 billion of investment. For more information, please visit

     For photos, please visit

Ends/Thursday, August 21, 2014
Issued at HKT 11:01


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