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"Branding to Win Seminar: Grabbing Customers' Heart Online"

     The Trade and Industry Department (TID), the Hong Kong Brand Development Council, the Chinese Manufacturers' Association of Hong Kong (CMA) and the Hong Kong Trade Development Council will jointly hold "Branding to Win Seminar: Grabbing Customers' Heart Online" on July 15 (Tuesday). Heavyweight experts and brand representatives will explore the strategies of online marketing from different angles and share their business experience.

     Guest speakers at the seminar will include Director of the Center for Marketing Engineering and Professor of the Department of Marketing at the Chinese University of Hong Kong, Dr Lau Kin-nam; Partner of KPMG, Mr Simon Lee; the Chief Executive Officer of New Brand New, Dr Royce Yuen; and the Managing Director of Openrice Limited, Ms Jan Wong.

     The seminar, to be conducted in Cantonese, will be held from 2.30pm to 5.15pm in rooms S226 and S227 at the Hong Kong Convention and Exhibition Centre, Wan Chai. Admission is free and seats will be allocated on a first-come, first-served basis.

     Online registration is available via the CMA website ( and the registration form can be downloaded from the Brand Development and Promotion website of the TID (

     For enquiries, please call 2542 8635.

Ends/Tuesday, July 8, 2014
Issued at HKT 15:37


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