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"Branding to Win Seminar: Branding With Heart And Soul" to be held in July

     The Trade and Industry Department (TID), the Hong Kong Brand Development Council (BDC), the Chinese Manufacturers' Association of Hong Kong and the Hong Kong Trade Development Council will jointly hold the "Branding to Win Seminar: Branding With Heart And Soul" on July 11 (Thursday). Experts and brand representatives will explore strategies of successful customer relationship management and share experiences in providing attentive service and creating customer-oriented brand culture from different angles.

     Guest speakers at the seminar will include Honourary Professor, Lee Shau Kee School of Business and Administration of the Open University of Hong Kong and Emeritus Chair Professor of Marketing, College of Business of City University of Hong Kong, Professor Oliver H M Yau; the General Manager, Market Research Business of the Hong Kong Quality Assurance Agency, Mr K T Ting; the Executive Director of Tiptop Consultants Ltd, Mr Ricky Ng; and the President of Aaron Shum Jewelry, Dr Aaron Shum.

     The seminar, to be conducted in Cantonese, will be held from 2.30pm to 5.15pm in rooms S426 and S427 at the Hong Kong Convention and Exhibition Centre, Wan Chai. Admission is free and seats will be allocated on a first-come, first-served basis.

     Online registration is available via the BDC website ( and the registration form can be downloaded from the Brand Development and Promotion website of the TID (

     For enquiries, please call 2542 8635.

Ends/Thursday, June 27, 2013
Issued at HKT 11:01


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