Japanese cake shop to open in Hong Kong (with photo)

     Japanese patisserie Mon cher announced today (April 22) that its first Hong Kong branch will be opened on Wednesday (April 24), making use of the city's central location in Asia to expand its business into the region.

     Mon cher is known in Japan for its Dojima cake rolls and brand. The signature Dojima Roll has won a gold award from Monde Selection, a leading Belgium-based consumer product quality award organisation. Mon cher is bringing its sister brand, baby Mon cher, to Hong Kong. The  baby Mon Cher's concept colour is pink, and the new shop has French style and equipment, creating an authentic European atmosphere.   

     The Director of Mon cher Hong Kong Ltd, Mr Haneda Shu, said, "Hong Kong is located at the heart of Asia and well connected with other Asian markets. It's the best stepping stone for us to expand our business in the region."

     He added, "The new shop at Sogo in Causeway Bay is our first branch in Hong Kong and we're planning to bring other brands to the city in two years. In the long run, the Hong Kong office will serve as our regional headquarters after we have opened more shops in Asia."

     The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed the opening of Mon cher in Hong Kong and said, "Hong Kong people love Japanese food and culture. That's why there are so many successful Japanese restaurants and shops in Hong Kong. We wish Mon cher huge success and look forward to its expansion in the region from Hong Kong."

About Mon cher

     Founded in Osaka, Mon cher is a popular cake shop in Japan producing quality sweets created by skilled Japanese chefs. It runs about 20 retail shops in Japan and also sells wholesale to major department stores. It opened its first overseas shop in Shanghai in 2010 and has since expanded to four shops there. Mon cher means "my dear" in French, which represents the company's mission in giving customers the sweetest moments and surprises through cakes. For more information, please visit www.mon-cher.com.

About Invest Hong Kong

     InvestHK is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at December 2012, InvestHK had completed over 2 700 investment projects, creating more than 32 000 new jobs in the first year of operation or expansion and HK$69 billion of investment. For more information, please visit www.investhk.gov.hk.

     For event photos, please visit www.flickr.com/photos/investhk/sets/72157633269821983/.

Ends/Monday, April 22, 2013
Issued at HKT 15:00