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Japan-based Double Standard Clothing opens first overseas store in Hong Kong (with photos)

     Leading Japanese fashion brand Double Standard Clothing opened its first concept store outside Japan in Hong Kong today (September 5), leveraging the city's international hub status in its overseas expansion.

     The shop at Hysan Place, Causeway Bay, boasts a polished interior to match the chic apparel of the brand, which has more than 40 stores in Japan. The brand's distributor and operator in Hong Kong, SEPV Co Ltd, is also involved in information technology, food and beverage, real estate and business consulting in Hong Kong.

     The President of SEPV Co Ltd, Mr Norihisa Nagata,  said, "The vibrant retail environment in Hong Kong has encouraged our development into the retail sector by introducing the popular Japanese fashion brand, Double Standard Clothing, into the market. We are confident that our brand can benefit from the flourishing tourism industry in Hong Kong, which is well known as an international city with year-long appeal to numerous visitors. In turn, Hong Kong serves as a significant platform for evaluating the capacity of our brand in relation to our business plans ahead.

     "Looking forward, Hong Kong's strategic geographic location within the region and its unique relationship with China lay a strong foundation for the expansion of the brand. We should be well-positioned to open more shops in the future and also extend our range of businesses to the vast markets of the Mainland and Asia Pacific," he added.

     The Associate Director-General of Investment Promotion, Mr Andrew Davis, gave a warm welcome to SEPV Co Ltd and the opening of its first overseas retail shop for Double Standard Clothing in Hong Kong. "The establishment of the first retail shop of the Japanese apparel brand mirrors Hong Kong's springboard function for overseas enterprises to gain access to the markets of the Mainland as well as other Asia-Pacific economies. As an international city close to emerging Asian markets, Hong Kong is definitely the perfect starting point for brand-building and offers many more opportunities for the company's various businesses," he said.

About SEPV Co Ltd

     Founded in 2010, SEPV Co Ltd has its headquarters in Hong Kong where it caters to the local and China markets. It covers a wide range of businesses including retail, information technology, trading, food and beverage, real estate, sports management and consulting services. SEPV Co Ltd is also the exclusive distributor of Japanese fashion brand "Double Standard Clothing". The brand was established in 1999 and operates 41 stores in Japan. In addition, SEPV Co Ltd plans to open a wine bar in Central, Hong Kong, around September 2012, serving a variety of rare wines and other drinks. For more information, please visit .

About Invest Hong Kong

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2012, InvestHK had completed over 2,600 investment projects creating more than 30,000 new jobs in the first year of operation or expansion and over HK$67 billion of investment. For more information, please visit .

     For event photos, please visit: .

Ends/Wednesday, September 5, 2012
Issued at HKT 11:00


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