Hong Kong Design Year 2012 brings together mega design events (with photos)

     Members of the public were today (March 23) given the opportunity to see the strength of Hong Kong design at the "Hong Kong Design Year @ apm" event. The event was organised by Hong Kong Design Centre to promote the highlight programmes of Hong Kong Design Year 2012. It also featured design-related performances and sharing sessions to enhance public awareness and interest in design.

     The event was officiated by the Secretary for Commerce and Economic Development, Mr Gregory So. He was joined by the Head of Create Hong Kong, Mr Jerry Liu; Chairman of Hong Kong Design Centre, Dr Victor Lo; Vice-Chairman of Hong Kong Design Centre, Dr Roy Chung; and Executive Director of Hong Kong Design Centre, Dr Edmund Lee.

     "Design is a value creation tool. It can enhance business competitiveness and improve the environment. It has been the Government's policy to promote design as a driving force in propelling the development of Hong Kong as a creative city. With an impressive line-up of signature design events this year, it is an opportune time to brand 2012 as the Hong Kong Design Year to enhance the promotion of Hong Kong design and to reinforce Hong Kong's position as Asia's creative city," Mr So said.

     At the event today, renowned local design professionals from different genres shared their experience and award winning works with the audience, showing how design could be applied to enhance business value and quality living. The participating designers were architect Mr Raymond Fung for space design, Mr Tommy Li for branding design, Mr Jason Chiu for new media design, Mr Eric Tang for product design and Mr Karr Yip for space design.

     There was also a fashion parade featuring award-winning works of young fashion designers who represent the new generation of local design talent and the enormous potential of Hong Kong design.

     Hong Kong Design Year 2012 is sponsored by Create Hong Kong and organised by Hong Kong Design Centre, with Hong Kong Ambassadors of Design, Hong Kong Trade Development Council and Hong Kong Tourism Board as co-organisers. It features more than 40 design-related signature events and celebration activities throughout the year. With the slogan "A City Driven by Design", it aims to showcase Hong Kong's strength as a regional design hub, foster the community's interest in design and celebrate design excellence.

     For details of the various events and activities, please visit the website of Hong Kong Design Year 2012: www.hkdesignyear.hk .

Ends/Friday, March 23, 2012
Issued at HKT 18:31