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No Signboard Seafood Restaurant debuts in Hong Kong

     No Signboard Seafood Restaurant from Singapore announced today (May 6) the unveiling of its first outlet in Hong Kong. The seafood restaurant is located in Paterson Street, Causeway Bay, a district famous for its dining and shopping.

     Hoping to share the restaurant's heritage and original recipes with locals and tourists alike, Managing Director of No Signboard Seafood Restaurant, Mr Sam Lim, said, "Our restaurant started off as a small stall without any signboard 30 years ago at Mattar Road Hawker Centre in Singapore, and soon its original recipe for white pepper crab spread via word-of-mouth. From this humble beginning we expanded to a chain of eight restaurants across Singapore and Jakarta. In Singapore, we have had many Hong Kong tourists who have tried our homemade food and enjoyed it. We envisage high demand for our authentic seafood set in a unique dˆmcor with a stunning view of the bay over the waterfront at Paterson Street."

     He continued, "Our plan is to hire 13 staff for the first outlet in Hong Kong, and complement it with a soon-to-be-opened second outlet in Kowloon, hiring another 13 staff. With an inviting atmosphere and a diverse menu serving our signature dishes with other Cantonese cuisine catering to the Hong Kong market, we are confident that our business will continue to expand in the city."

     Associate Director-General of Investment Promotion, Mr Andrew Davis, said, "Hong Kong is famous for its wide variety of cuisines and part of people's daily life here is dining out and trying new food. Added to the local resident's passion for food is the growing number of tourist arrivals that translates to growing demand for places to eat. Visitor arrivals to Hong Kong in 2010 reached a record high of 36 million, representing a 22 percent increase versus 2009. We welcome the setting up of No Signboard Seafood Restaurant in our city to enrich the choices in seafood cuisine and enhance Hong Kong¡¦s status as Asia's culinary capital. We wish the company every success in its launch and look forward to continue our support during its expansion in our city."

About No Signboard Seafood Restaurant

     No Signboard Seafood Restaurant is a long-established family run business. It started with a small stall established by Madam Ong Kim Hoi 30 years ago at Mattar Road Hawker Centre in Singapore selling seafood. This humble outlet did not have a signboard. Its original recipe for white pepper crab soon became a favourite dish of many who helped to spread its fame by word-of-mouth. Soon this single hawker stall expanded to a chain of eight fine restaurants across Singapore and Jakarta. Its first outlet in Hong Kong is located in Paterson Street, Causeway Bay, targeting a diverse base of customers ¡V from casual family outings to power dinners for titans of the business community. For more information, please visit

About Invest Hong Kong

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As it celebrates its 10th anniversary, Invest Hong Kong has completed over 2,100 investment projects creating over 26,000 new jobs in the first year of operation or expansion and HK$57 billion of investment. For more information, please visit

Ends/Friday, May 6, 2011
Issued at HKT 15:02


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