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Jardin de Jade, King Mang Jade Garden Group's high-end restaurant brand, launched its first outlet in Hong Kong today (June 17), adding an element of fine dining Shanghainese style for locals and visitors to Hong Kong.
Jardin de Jade first opened in Shanghai in October 1999 and has since expanded nationwide with branches in Beijing and Macau, as well as being appointed as an official catering purveyor of Expo 2010 Shanghai China. Jardin de Jade's Macau outlet was recently recognised as a one-star establishment in the MICHELIN Guide Hong Kong Macau 2010. The brand epitomises "a new innovative interpretation of Shanghai cuisine" and provides clients with an elegant and intimate dining atmosphere.
Chief Executive Officer of King Mang Jade Garden Group, Ms Shelley Lee, said, "Hong Kong is at the centre of world culture, bringing together a variety of classical international cuisines. Many Hong Kong people have a passion for Shanghainese food. Jardin de Jade is well placed at the forefront of fresh, elegant and varied Shanghainese cuisine, bringing creativity to Chinese food culture and putting Hong Kong at centre stage of international fine dining."
She added, "The restaurant will focus on introducing new style Jiangsu and Zhejiang cuisine to customers in Hong Kong. The menu is healthy and elegantly presented to reflect the beauty of the ingredients and the delicacy of the food."
Director-General of Investment Promotion, Mr Simon Galpin, warmly welcomed the launch of Jardin de Jade in Hong Kong. "Hong Kong is famous for its high quality service and innovative dining cuisine. The entry of Jardin de Jade definitely adds variety to fine dining for locals as well as visitors. This reminds us all about what Hong Kong has to offer - choice and excitement in dining, entertainment, recreation and nightlife - allowing its people to live life to the full in Asia's world city. We wish Jardin de Jade a successful launch in Hong Kong and we look forward to assisting the company's future expansion here."
About Jardin de Jade
Jardin de Jade first opened its door in Shanghai on October 28, 1999. In no more than a decade, King Mang Jade Garden has established an extensive network of 18 branch restaurants spanning Beijing, Macau, Suzhou, Hong Kong and Hangzhou. Striving to revitalise authentic Shanghainese fare with novelties, Jardin de Jade set an example of "creative Shanghainese cuisine" by offering majestic dining environment and customer first services.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas, Mainland and Taiwanese businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As it celebrates its 10th anniversary, Invest Hong Kong has completed over 2,000 investment projects creating over 25,000 new jobs in the first year of operation or expansion and HK$52 billion worth of investment. For more information, please visit www.investhk.gov.hk .
Ends/Thursday, June 17, 2010
Issued at HKT 16:00
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