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The following is issued on behalf of the Hong Kong Cyberport Management Company Limited:
Hong Kong Cyberport Management Company Limited (Cyberport) announced today (June 17) its successful completion of testing for live 3D broadcasting of 2010 FIFA World Cup football matches in Hong Kong. State-of-the-art facilities, including a 10GB broadband network and the Digital Cinema Exchange (DCX) platform, have made it possible for Cyberport to become a global pioneer in reaching this milestone.
The testing took place in both Cyberport and Golden Harvest facilities. Cyberport directly received satellite signals, decoded them and sent them to the theatres using DCX streaming technology. Partners in this project include film production and distribution company Golden Harvest and entertainment programme provider Panorama. While Cyberport managed the technical aspects of the project, such as receiving satellite feedback and converting it into multicast streaming, Panorama played an important part in securing the broadcast licence from FIFA.
"As Hong Kong's creative digital community, Cyberport has become a global pioneer in breaking through technical barriers for Hong Kong football fans to watch World Cup matches live in 3D," Chief Executive Officer, Hong Kong Cyberport Management Company Limited, Mr Herman Lam said. "This also opens up new opportunities for cinemas and distributors in Hong Kong to offer more 3D content, such as sports events and concerts. I would like to extend my gratitude to the support of the Hong Kong Film Development Council in making this a reality."
Chief Executive Officer of Panorama Distribution Company Limited Mr Allan Fung said, "Cyberport has been working very closely with us and provided tremendous support on the technical aspects of the project, making the live broadcast of World Cup football matches in Hong Kong possible. We truly appreciate their effort and support for the local digital entertainment industry."
The DCX is a digital entertainment pilot scheme launched in Hong Kong in March 2010. With funding from the Film Development Fund and Cyberport, and relying on Cyberport's technical expertise, IT network and infrastructure capabilities, the scheme provides a secure and fast network system for the exchange of digital content between local industries and their counterparts overseas. A total of 10 cinemas under six major circuits - Broadway, Chinachem, Golden Harvest, MCL, The Grand and UA - are participating in this pilot scheme.
Ends/Thursday, June 17, 2010
Issued at HKT 17:30
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