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Last Saturday (March 27) witnessed the launch of the revitalised Brand Hong Kong (BrandHK) at Hong Kong Cultural Centre - a key moment in the history of the city brand.
The "Faces of Hong Kong" campaign is a key part of BrandHK's new strategy to further its appeal and reach. "Faces of Hong Kong" will bring BrandHK to life by using real stories and photos from people of all walks of life to show the world our dynamism, our enterprising spirit and our friendliness.
Every face tells a story. Together they make Asia's world city. All Hong Kong people are invited to play a direct role in the brand's development and become part of its history. And there are prizes to be won!
Celebrities Mr Chow Yun-fat, Mr Li Yundi, Mr Philip Chen, Dr Allan Zeman, Mr Chan Siu-ki have already contributed their photos to help launch "Faces of Hong Kong". Now we need yours!
BrandHK wants thousands of photos showing faces of Hong Kong people. We are going to make beautiful mosaics using these photos. The finished mosaics will be hosted on BrandHK's exciting and entertaining new website. There they will remain part of the website and part of BrandHK - for many years to come. The photos may also be shown at the Hong Kong Pavilion of Shanghai Expo.
Taking part is easy. First, upload your photo to www.facesofhongkong.com. Only one photo is allowed per person, and each photo must be accompanied by a short caption of no more than 160 English letters or 100 Chinese characters. Photos must be taken in Hong Kong and show faces of people. All entries must be received by midnight on May 31, 2010.
Online votes cast by public viewers will decide the winning photos. A total of 60 photos will be shortlisted for public voting between June 14 and 27, 2010. The top 30 photos will be awarded prizes.
The top three winners will each receive a digital camera, and all 30 prize winners will receive a HK$300 book voucher and a BrandHK souvenir pack. Results will be announced on July 5, 2010 on www.facesofhongkong.com and winners will be notified individually by email.
"Faces of Hong Kong" will highlight Hong Kong's soft power - the richness of its culture and heritage, as well as the enterprising spirit, innovativeness and creativity of its people.
To find out more about this historic - and fun - opportunity please visit www.facesofhongkong.com.
Ends/Saturday, April 3, 2010
Issued at HKT 11:01
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