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Seacret Spa today (November 19) announced the recent opening of its first branch office in Hong Kong and its first retail presence in the city in Harvey Nichols store at Landmark.
Seacret Spa's range of Dead Sea cosmetics is designed to enhance an individual's unique beauty and the brand is continually developing its range to incorporate new and innovative products and the latest technology. Since the brand's establishment in 2005, it has built its retail network to more than 700 locations worldwide, making it one of the leaders in the Dead Sea cosmetics industry.
Working with their Australasian partner, Zoco Management Group Pty Ltd, Seacret Spa aims to further develop its presence and brand exposure in the Greater China market, starting with Hong Kong.
Business Development Manager of Seacret Spa, Mr Jacob Dzialoshinsky, said, "The responsibilities of our Hong Kong office will be to provide a range of managerial functions that will include the development of key strategies for entering the Hong Kong, Macau and Mainland China retail markets; building an experienced sales force through implementation of the brand's sophisticated training programs and regimes; serving as a logistics hub for the Greater China region; and implementation of marketing activities targeting our consumer demographic."
"We chose Hong Kong as the base for our regional office since Hong Kong is a natural launch pad for the Asia region, particularly the Greater China area. By basing ourselves in this city, we can develop a clearer and more accurate strategy for entry to the Mainland China market. Aside from this, Hong Kong is a unique market with tremendous potential and one that we feel deserves the attention and focus we have invested into it," he elaborated.
Head of Consumer, Retail and Sourcing at Invest Hong Kong, Miss Rowena Hoy, welcomed the establishment of Seacret Spa's first branch office and retail outlet in the city. "The Dead Sea cosmetics industry is an exciting and growing one with many consumers in Asia only just beginning to understand the qualities and benefits of the natural ingredients found in these products. We are very pleased to welcome such established brands as Seacret Spa to Hong Kong and are sure our local and visiting consumers will enjoy the additional choice offered by the brand's range of products."
Miss Hoy added, "Our unique relationship with Mainland China has created a natural springboard for retail brands in Hong Kong to enter the potentially vast and extremely attractive Mainland market. We look forward to providing continued support to Seacret Spa and their partner Zoco Management Group for their continued development and expansion in Hong Kong and further afield."
About Seacret Spa
Established in Phoenix, Arizona in 2005, Seacret Spa currently has over 700 locations worldwide. Its Hong Kong operation is managed by an Australasian partner, Zoco Management Group Pty Ltd. For more information, please visit www.zocomanagement.com.au or www.seacretspa.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government responsible for Foreign Direct Investment, supporting overseas, Mainland and Taiwanese businesses to set up and expand in Hong Kong. We provide free advice and customised services to help your business succeed in our vibrant economy. For more information, please visit www.investhk.gov.hk
Ends/Thursday, November 19, 2009
Issued at HKT 12:00
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