Zhong Hua Liang Bao Lou promotes Chinese culture and art in Hong Kong (with photos)
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     Gold 100 Co Ltd (Gold 100), a key cultural promotion company in Shenzhen, today (September 9) announced the official opening of its subsidiary, Zhong Hua Liang Bao Lou, in Hong Kong.

     Gold 100 is an integrated Mainland company committed to promoting the development of the Chinese cultural arts. Zhong Hua Liang Bao Lou is the Hong Kong subsidiary of Gold 100 and focuses on the investment, advisory, and authentication of Chinese antiques and artworks, as well as conducting exhibitions, training, development and sales of contemporary art. With the presence of this new subsidiary, Gold 100 aims to extend its reach into overseas markets and strengthen its capacity to promote awareness and appreciation of Chinese arts globally. In addition, the company looks forward to providing Mainland Chinese culture and art-related businesses with more exposure to international markets and helping them garner better recognition and access to opportunities.

     Zhong Hua Liang Bao Lou is dedicated to fostering deeper appreciation of Chinese culture and plans to help develop the arts and antiques industry in Hong Kong by providing a platform upon which art collectors can buy and sell their treasures as well as have their items authenticated.

     Furthermore, Zhong Hua Liang Bao Lou will organise large-scale authentication events for Chinese collectables on a regular basis and host impressionist exhibitions and other activities to promote the Chinese arts in Hong Kong.

     General Manager of Gold 100, Mr Chu Yongjun said, "We are confident in the brand and reputation of Gold 100 and in Hong Kong, a city which is so near to home yet so close to international markets. That's why we set up our operation in Hong Kong amid the financial crisis."

     Mr Chu continued, "As an international financial centre, Hong Kong plays an important role. Its sophisticated judiciary and stringent intellectual property law ensures the protection of rights whilst the city's business savvy enables companies to make the most of opportunities. As a result, a level playing field for businesses and individuals is guaranteed, which is especially important for foreign companies in Hong Kong. Through establishing Zhong Hua Liang Bao Lou in Hong Kong, we aim to capitalise on Hong Kong's advantages and its role in effectively bridging the Mainland and overseas markets."

     Associate Director-General of Investment Promotion at Invest Hong Kong, Miss Victoria Tang, welcomed the establishment of Gold 100's subsidiary in Hong Kong. She said, "Besides its attributes as an international business hub, Hong Kong offers interesting opportunities for the development of culture and arts. In recent years, Hong Kong has attracted internationally renowned auction houses and art institutions to the city. This has seen a rise in the number and popularity of art auctions and exhibitions, indicating Hong Kong consumers' positive and growing appreciation of the arts. From its new base in Hong Kong, we believe Zhong Hua Liang Bao Lou will serve the increasing international demand for Chinese antiques and artworks, as well as authentication services, very well indeed."

About Zhong Hua Liang Bao Lou Company Limited
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Located at Hennessy Road, Wan Chai, Zhong Hua Liang Bao Lou is a wholly-owned subsidiary of Gold 100. Zhong Hua Liang Bao Lou mainly focuses on the investment, advisory and authentication of Chinese antiques and artworks, as well as conducting exhibitions, training, development and sales of contemporary art. Established in Shenzhen in 2004, Gold 100 is an integrated company committed to promoting the development of Chinese cultural arts. The service network of Gold 100 covers more than 10 cities in Mainland China, including Beijing, Jinan, Changsha, Guangzhou, Dongguan, Foshan and Shantou. For more information, please visit www.tolchina.com.

About Invest Hong Kong
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Invest Hong Kong is the award-winning department of the Hong Kong Special Administrative Region Government responsible for attracting and facilitating inward investment into the city, by providing free services and support to help overseas, Mainland and Taiwanese companies establish or expand their business presences in Hong Kong. For more information, please visit www.InvestHK.gov.hk.

Ends/Wednesday, September 9, 2009
Issued at HKT 11:30

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