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Canadian fashion shoes and accessories retailer, ALDO Group, is entering the Hong Kong market with the opening of its first flagship store today (May 25) at the IFC mall, Central.
The group's portfolio includes six different brands with ALDO being the flagship brand and the one to make the first foray into the Hong Kong retail scene. ALDO pays close attention to fine craftsmanship, while providing the latest trends inspired by the major fashion capitals of the world.
As an international brand, ALDO's shoes and accessories collection reflects the latest trends found around the world, giving the consumers a global perspective on fashion. The ALDO store at the IFC mall will offer a wide product range of women's and men's shoes, accessories and handbags to cater to every consumer's fashion needs.
International Brand Director, Mr Martin Ku, is excited about the company's new establishment in Hong Kong. "Hong Kong is famous for its fashion sense and trends. People from around the region, especially those from Mainland China, are travelling to Hong Kong to see the latest trends in the market," said Mr Ku. "Our presence in Hong Kong will no doubt help us establish ALDO's on-trend, young, and stylish brand image in Asia."
"In planning our expansion strategies into Asia, we realised that Hong Kong is the ideal starting point," Mr Ku added. "Our first store at the IFC mall in Hong Kong is an integral part of this strategy and we plan to open two to three more shops in this city in the next couple of years."
Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, welcomed the opening of ALDO's store in Hong Kong. "Our city has a great reputation as Asia's shopping paradise and our 29 million-plus visitors a year is testament to that. It is the continued establishment of new brands from around the globe in Hong Kong that helps us maintain our status as the region's favourite shopping destination. We are delighted to assist and welcome brands like ALDO to our city as their presence adds to the variety and choice available for Hong Kong's consumers, local and visiting alike."
About ALDO Group
A privately held company, ALDO specialises in high-quality fashion footwear and accessories. The company places a premium on working to enrich the communities in which its employees live and work. Founded in Montreal (Quebec) Canada in 1972 by Mr Aldo Bensadoun, the ALDO Group operates over 1,400 stores in more than 40 countries throughout North America, South America, Europe, Australia, Africa and Asia. For more information, please visit www.aldoshoes.com .
About Invest Hong Kong
Invest Hong Kong is the award-winning department of the Hong Kong Special Administrative Region Government responsible for attracting and facilitating inward investment into the city, by providing free services and support to help overseas, Mainland and Taiwanese companies establish or expand their business presence in Hong Kong. For more information, please visit www.InvestHK.gov.hk.
Ends/Monday, May 25, 2009
Issued at HKT 14:27
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