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¡§Flight Experience ¡V Airliner Simulator¡¨opened its first flagship shop today (15 October), at Megabox, Kowloon Bay.
Designed to fulfil people's burning desire to fly a commercial airliner, Flight Experience features a fixed-base flight simulator in which customers can sit in the captain¡¦s seat and pilot a real jet airliner. To reinforce this real life flight experience, Flight Experience hires professional pilots and flight attendants to serve at the store and to train and instruct customers.
The Hong Kong outlet is Flight Experience's first flagship shop and the first to feature two flight simulators in the same location. The total initial investment is HK$20 million.
The Hong Kong store is a strong addition to Flight Experience's existing locations in New Zealand, Australia, Singapore and the UK. It also plays a strategic role in the company's expansion plans in Mainland China.
Mr Alessandro Gadotti, Managing Director of Flight Experience China, remarked,¡§Hong Kong is for us the perfect base from which to expand to Mainland China. Its unique mix of western and Chinese culture makes it the ideal location to test and adapt our products to the needs of the China market.¡¨
Mr Simon Galpin, Associate Director-General of Invest Hong Kong welcomed the launch of Flight Experience in Hong Kong. He said,¡§Being the gateway to Mainland China, Hong Kong is a great place for Flight Experience to establish its first flagship shop, which will play a vital role in the company's expansion in Mainland China. In addition, our seven million people and 28 million annual visitors should provide Flight Experience with an attractive market in Hong Kong. We look forward to continuing to work with Flight Experience as you develop your business here.¡¨
About Flight Experience
Flight Experience International Limited was founded in early 2004 to provide high-end entertainment. Using a flight stimulator, customers can sit in the captain¡¦s seat and pilot a real jet airliner. In 2005, the first franchise shop opened in Tauranga, New Zealand. Flight Experience is certified by the Civil Aviation Authority of New Zealand for cockpit pilot training. For more information, please visit www.flightexperience.com.
About Invest Hong Kong
InvestHK is the award-winning department of the Hong Kong Special Administrative Region Government responsible for attracting and facilitating inward investment into the city, by providing free services and support to help overseas and Mainland companies establish or expand their business presence in Hong Kong. For more information, please visit www.investhk.gov.hk.
Ends/Wednesday, October 15, 2008
Issued at HKT 16:25
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