*******************************************
Hongkong Post announced today (July 11) the full launch of the new "iMailR service" on July 14, 2008.
With the Internet creating new opportunities for cross-border trading, Hongkong Post has introduced the "Bulk Registered Air Mail service" (BRAM) since August 2005 to support the development of e-commerce. In response to market demand for efficient communications arising from booming online trade, a new "iMailR service" will be fully launched on July 14, 2008, to facilitate customs pre-declaration while providing customers with a fast, reliable and simplified way to make bulk postings.
Two value-added options - a supplementary insurance service and an online credit card payment facility - will also be introduced. The "iMailR service" will replace the BRAM service that will cease on the same day.
The new "iMailR service" helps online sellers streamline the preparation of bulk postings that require a signature on receipt of delivery. In the past, address labels had to be printed on envelopes with preprinted Hongkong Post permit insignia, with customs clearance forms and air mail labels affixed to each item. Under the new "iMailR service", all these procedures are automated to shorten the time for mail preparation. With the aid of the iMailR Online Mailing Tool, all the required information can be printed on an all-in-one label for affixing to individual items.
The new "iMailR service" also has a website to provide one-stop solutions to online sellers. They can familiarise themselves with the new service by following the step-by-step instructions and also obtain up-to-date, useful information, such as on postal restrictions and enhanced mail tracking facilities for major destinations.
For further details about the new "iMailR service", please call Hongkong Post customer enquiry hotline on 2921 2277 or visit the website at www.hongkongpost.com/imailR.
Ends/Friday, July 11, 2008
Issued at HKT 11:00
NNNN