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Invest Hong Kong today (June 1) announced a major investment promotion campaign targeting private owned enterprises (POEs) in high growth regions across Mainland China.
The three-year campaign, "On Your Marks, Get-set, Go!", will focus on seven key provinces - Zhejiang, Jiangsu, Shandong, Liaoning, Sichuan, Guangdong and Fujian - and aims to provide POEs with the information and tools to expand internationally using Hong Kong as their gateway.
Three Years - Three Stages
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The "On Your Marks, Get-set, Go!" campaign comprises three distinct phases:
"On Your Marks" covers a range of promotional activities aimed at raising awareness among China's growing class of POEs of business opportunities in Hong Kong. This stage will include a carefully targeted nationwide advertising and editorial campaign, followed by large-scale seminars highlighting opportunities in Hong Kong. Invest Hong Kong Service Centres will also distribute information on business opportunities to its networks of industry and government partners.
"Get-Set" is a series of smaller, focused workshops in key locations, designed to equip local companies with the information and tools to develop an overseas business strategy, using Hong Kong as a stepping stone. The seminars will focus on practical issues with speakers from the government and private sector offering guidance and tips on successfully growing a business on the international stage.
"Go!" - the final stage of the three-year campaign is a series of business-focused visits to Hong Kong. These tailored programmes will allow companies who are seriously considering setting up in Hong Kong to better understand the market, to meet relevant industry associations and to identify business partners, clients and premises.
"This is a demand-driven campaign which guides companies through the business expansion process. We're raising the level of awareness of Hong Kong's role in helping local companies go global, we're providing practical advice on developing an expansion strategy - and finally we're bringing these companies to Hong Kong to experience the city first hand," explained Mr Mike Rowse, Director-General of Investment Promotion at Invest Hong Kong.
Current estimates put the number of Mainland companies in Hong Kong at more than 2,000, with some 268 of these using the city as their regional office or headquarters. Mainland companies typically use Hong Kong to raise capital, identify international business partners, upgrade their business skills and to test their products and services in a cosmopolitan environment.
Among recent investors to use Invest Hong Kong's free services are Tong Ren Tang, Kingdee, Nuctech and Duan & Duan.
Companies in the seven targeted provinces will be served by Invest Hong Kong's investment promotion teams based in Beijing, Chengdu, Guangzhou and Shanghai. These "Service Centres" have been recently established, or expanded, to cater to strong demand from local companies.
Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish or expand a business presence here. For more information, please visit the website at www.InvestHK.gov.hk.
Ends/Friday, June 1, 2007
Issued at HKT 14:41
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