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Leading Italian luxury jewellery brand, Damiani, celebrates the grand opening of its first store in Hong Kong in the International Financial Centre (ifc Mall) on today (July 29).
Damiani and its Hong Kong franchise partner, Elique Limited, formed Damiani Hong Kong and have strong confidence in the Hong Kong retail market with plan to open more retail shops including a flagship store in 2007.
The CEO of Damiani, Mr Guido Grassi Damiani, said, "We decided to enter the Hong Kong market because it is Asia's centre of style and fashion. Consumers from the region come here to shop, and more importantly, to learn and experience the latest fashion trends in the world. Hong Kong is a 'must-go' place for all established international brands."
"Damiani has always been synonymous with the best of the 'Made in Italy' tradition throughout the world. Its classic nature is based on shapes, the quality of the gems and high precision. I am sure the sophisticated local consumers and visitors will embrace our products," Mr Damiani added.
The Executive Director of Damiani Hong Kong, Mr Josen Huen, remarked, "Damiani is the only jewellery company with a record of winning over 18 Diamonds International Awards, the Oscars of the jewellery world. We are honoured to have the opportunity to introduce this prestigious brand to Hong Kong consumers, who are renowned for their taste and fashion consciousness."
Representing Invest Hong Kong, Head of Consumer, Retail and Sourcing, Ms Rowena Hoy, welcomed Damiani to Hong Kong, congratulating them on their entry into Hong Kong's retail market. "With our vibrant retail market and strong tourism Hong Kong has long been seen as a 'shopping paradise' for local consumers and tourists alike. I am pleased that Damiani has decided to take advantage of the exciting retail opportunities Hong Kong offers, to showcase its products in our dynamic city in the company of many other internationally renowned brands. I wish the company every success in its continued development in Asia¡¦s world city and beyond."
Damiani was founded by Enrico Grassi Damiani, who began creating jewels in 1924. This master goldsmith soon made Damiani the trusted jeweller for well-known families, who turned to him to create small masterpieces respecting the traditions of classic jewellery. Today, there are over 28 Damiani Boutiques worldwide. For further information, please visit the website at www.damiani.com.
Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish a business presence here. For more information, please visit the website at www.investhk.gov.hk.
Ends/Saturday, July 29, 2006
Issued at HKT 16:53
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