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Taiwan lingerie manufacturer and retailer, Sincerity Foundation Manufacturing Co Ltd, expressed strong optimism about prospects for its business in the Hong Kong retail market.
The company opened its regional office and three retail outlets in Hong Kong under the brand of Easy Shop during the first half of 2006. Those stores are located on the street level of Yau Ma Tei, Mongkok and Wan Chai, and each has a floor area of 2,000-3,000 square feet.
At the grand opening of the third Easy Shop retail outlet in Wan Chai today (June 26), the Managing Director of Sincerity Foundation Manufacturing Co Ltd, Mr Mingtung Lee, said, "We are excited about our entrance into Hong Kong, the famous fashion capital of Asia. The high concentration of international brands, high spending power of local consumers and tourists, as well as the lifestyles of Hong Kong people, have created an ideal business environment for retailers like us.
"Easy Shop is the only female concept store in Asia, which takes care of both females' inner and external beauty by offering products ranging from international lingerie, accessories and cosmetics to skincare. The luxurious use of space and vivid orange decorations create a fabulous shopping atmosphere for our customers. With our unique positioning and the strong demand for female beauty products, we are confident that our brand and products will be well received in Hong Kong.
"We are very optimistic about the long-term development of the Hong Kong retail market. In view of the tremendous potential for consumer products in Hong Kong, we will further expand our retail network within 2006 and in the next two years," he said.
The Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, warmly welcomed the company's investment in Hong Kong. He said, "We are delighted to see the arrival of another leading consumer brand in Hong Kong. The establishment of Easy Shop's retail network in our city will further enrich our versatile consumer market, and at the same time, create job opportunities for local people.
"We are also particularly pleased that Easy Shop plans to grow even more in our city, demonstrating confidence in our retail market and its future prospects. We wish Easy Shop every success in Hong Kong."
Since the first Easy Shop opened in Taiwan in 2000, the company has opened over 250 shops worldwide with over 1.5 million member customers. For further information, please visit the website at www.easyshoptw.com.
Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish a business presence here. For more information, please visit the website at www.investhk.gov.hk.
Ends/Monday, June 26, 2006
Issued at HKT 14:41
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