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Cultural policy-makers from Asian economies will join renowned cultural and creative personalities at the Asia Cultural Co-operation Forum (ACCF) 2005 to share insights on how to build the brand image of a country or city through the development of cultural and creative industries.
Built on the success of the past two years, the ACCF 2005, the third cultural co-operation forum organised by the Home Affairs Bureau, will be held from November 9 to 12 this year under the theme of "Brand Asia".
Participants will be invited to discuss the branding of places, products and services through the strategic exploitation of intellectual properties and cultural capital.
Apart from cultural ministers from Asian countries, including Singapore, Thailand, the Philippines, Malaysia, Korea, Japan and Vietnam, a large delegation of senior cultural officials from more than 20 provinces and municipals of the People's Republic of China (PRC) will join the Forum.
The ACCF will feature a PRC delegations meeting on November 9, an Asian cultural ministers meeting on November 10 and five open forums.
Programmes of the open forums are as follows:
Opening Ceremony & Session 1
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November 10 (Thursday) 2.30pm - 5.30pm
Dr Patrick Ho, Secretary for Home Affairs
- Opening Address
Speakers:
* Mr Simon Anholt , Developer of the concept of the "Nations Brands Index"
- Branding Countries
* Prof Lin Meicun, Professor, School of Archaeology and Museology, Peking University
- Landscape Map of Mongolia - a Middle Age map of the Silk Road recently discovered in Japan
* Dr Thomas Leung, Founder and President, Culture Regeneration Research Society
- Reflections on Chinese Culture and Philosophy in the Era of Globalisatoin
* Mr Song Weon Geun, Director of International Relations, MBC
- What appeals "Dae Jang Keum" to the Asian audience? Commonality of belief and values
Moderator:
Mr. Maurice Lee, Lawyer and Writer
Session 2: Intellectual Property Protection
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November 11 (Friday) 9.30am - 1pm
Co-organiser: Composers and Authors Society of Hong Kong (CASH)
Speakers:
* Mr Pushpendra Rai, Acting Director, Intellectual Property and Economic Development Department, World Intellectual Property Organisation (WIPO)
- The Strategic Use of Intellectual Property for Economic and Cultural Development
* Mr Alex Guo, CEO, artkey Art Licensing Center
- Fortune of Art Power
* Ms Anne C Y Choi, President, Asian Patent Attorneys Association, Hong Kong Group
- The Legal Aspects of Digital Download
* Mr K C Siu, Managing Director, Hong Kong Record Ltd.
- Building a career out of an interest or talent
* Mr Elton Yeung, CEO, Composers and Authors Society of Hong Kong Ltd. (CASH)
* Mr Joseph Koo, Composer
- Ideal and Reality
Moderator:
Professor Chan Wing Wah, Professor of Music and Associate Dean of the Faculty of Arts at the Chinese University of Hong Kong
Session 3: The Future of Asian Movies
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November 11 (Friday) 2.30pm - 5.30pm
Co-organiser: Hong Kong International Film Festival Society Ltd. (HKIFF)
Speakers:
* Mr Peter Chan Ho Sun, Film Director, Producer, Chairman of Applause Pictures
- What kind of film industry do we want in Asia?
* Mr Jonathan Kim, Chairman, Korean Film Producer's Association; President, Hanmac Films
- How do we foster an Asian Film industry?
* Ms Charmaine Koo, Head of Commercial IP & Entertainment, Deacons
- China, CEPA and the benefits beyond China - Hong Kong?
* Mr Timothy Shen, Acting CEO & Executive Director, Universal Holdings Limited
- Building an Asian Studio?
Moderator:
Mr Patrick Frater, Asia Editor, Variety
Session 4: Opportunities for Cross-cultural Publication
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November 12 (Saturday) 9.30am - 1pm
Co-organiser : Mingpao Century Page
Speakers:
* Ms Karina Africa Bolasco, Founder and Assistant General Manager, Anvil Publishing, Inc.
- Publishing as a Cultural and Creative industry
* Mr Gary Leung Kwan Ho, Chief Executive Officer, Red Publish
- 2C (Creativity and Cooperation) saves the small
* Mr Mark Tan, Chief Executive Officer of Page One Group and Head of Page One Publishing
- Marketing Asia
* Mr An Boshun, Chief Editor, Changjiang Literatrue and Art Publishing House Beijing Book Center
- Humanised Meaning and Export of Copyrights of " Wolf Totem"
* Ms Lin Hsinchin, Editor-in-chief, China Times Publishing Company
- The Miracle of "DA VINCI CODE"
Moderator:
Dr Ma Ka Fai, Assistant Director of the Chinese Civilisation Centre of the City University of Hong Kong
Session 5 & Closing Ceremony
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November 12 (Saturday) 2.30pm - 5.30pm
Speakers:
* Mr Andrew Senior, Head, Creative Industries, British Council, United Kingdom
- From Cultural to Creative Industries
* Mr Tobias Nielsen, CEO, QNB Volante Research
- The Many Effects of the Creative Industries
* Dr Desmond Hui, Director of the Centre for Cultural Policy Research at the University of Hong Kong
- "Creativity Index"
* Professor Jonathan Spence, Sterling Professor of History at Yale University
- Approaches to Chinese History
Moderator:
Mr Benny Chia, Founder and Director of Hong Kong Fringe Club
Dr Patrick Ho, Secretary for Home Affairs
- Closing Remarks
The open forums will be held at The Hong Kong Academy for Performing Arts. Admission is free. Registration can be made on-line.
For enquiries, please call 2559 9973 or visit the official website of the ACCF 2005 (www.accfhk.org) for more details.
Ends/Tuesday, November 8, 2005
Issued at HKT 17:20
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