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LCQ 7: Expenditure on announcements in the public interest

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Following is a question by the Hon Timothy Fok and a written reply by the Secretary for Home Affairs, Dr Patrick Ho, in the Legislative Council today (July 2):

Question:

Will the Government inform this Council of the amount of Government spending per annum on announcements in the public interest over the past five years, broken down by the advertising media including newspapers, magazines, radio, television, Internet, etc?

Reply:

Madam President,

My reply to Hon Timothy Fok's question is as follows:

Depending on the themes and target recipients of the message, bureaux and departments launch their publicity programmes through different media in the form of announcements in the public interest. Generally speaking, announcements made by bureaux and departments via television or radio are eligible for free air time provision as specified in the Broadcasting Ordinance (Cap 562). Except for major publicity campaigns coordinated by the Information Services Department in the past, charges for announcements are paid by relevant bureaux and departments. Such expenses are usually charged to the specific project votes, the "Publicity", or even "Other Professional Charges" or "Miscellaneous" votes, etc.

This question asks for data on expenses on specific publicity items in the last five years. These data are not readily retrievable from a single expenditure item of the government account. Extensive checking of individual project files involving substantial manpower and time is required. Despite this, with the assistance of various bureaux and departments, we manage to obtain data from 72 bureaux and departments. These are now listed at the Appendix.

 Appendix:

Expenditure on Placing Announcements
in the Public Interest in the Following Media

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1.Year: 1998-1999

Media Expenditure ($)'000

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Newspapers 1,087

Magazines 78

Radio 300

Television 51

Internet 68

2.Year: 1999-2000

Media Expenditure ($)'000

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Newspapers 1,500

Magazines 527

Radio 200

Television 896

Internet 151

3.Year: 2000-2001

Media Expenditure ($)'000

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Newspapers 2,150

Magazines 225

Radio 727

Television 309

Internet 296

4.Year: 2001-2002

Media Expenditure ($)'000

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Newspapers 2,222

Magazines 29

Radio 102

Television 641

Internet 620

5.Year: 2002-2003

Media Expenditure ($)'000

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Newspapers 1,706

Magazines 122

Radio 1,207

Television 2,397

Internet 1,158

[Remarks: The above data only reflect the placement expenses incurred by 72 bureaux/departments, and do not include publicity expenses incurred by bureaux/departments for individual performance/activity/exhibition, tendering activity, recruitment, etc.]

End/Wednesday, July 2, 2003

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