The Hong Kong visual identity
' a powerful and energetic dragon '
is a modern design that communicates
Hong Kong's link to an historical and
cultural icon. The body of the dragon
includes both the Chinese characters
for 'Hong Kong' (»´ä) and
the letters 'H' and 'K'.
This dual expression symbolises a blend
of East and West that characterises
Hong Kong. The dragon's smooth,
fluid shape imparts a sense of
movement and speed, communicating
that Hong Kong is forever changing.
The visual identity's dynamic and
contemporary rendering captures
Hong Kong's passion to be daring and
innovative, and a can-do approach
towards bringing visionary ideas to life.
Linked to the distinctive icon is the
brandline, 'Asia's world city', which
communicates Hong Kong's role
as a regional business hub, a natural
gateway to new economic opportunities
in the Mainland of China and the rest
of Asia, and an international centre
for arts and culture.
[ Brand
Hong Kong ]
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