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THE HONG KONG MORTGAGE
CORPORATION LIMITED
HK$ 20 Billion Retail
Bond Issuance Programme
Opening Remarks by Mr.
Norman Chan, Executive Director
at the Signing Ceremony
for the Appointment of Placing Agents
24 May 2004
Good afternoon ladies and
gentlemen,
I am pleased to welcome you all
to this signing ceremony which marks another major milestone in the
development of the retail bond market in Hong Kong.
The HK$20 billion Retail Bond
Issuance Programme that we are signing with the Placing Bank Group
today is the product of the cumulative efforts made by the HKMC in
the past five years in developing an effective platform for
marketing bonds to retail investors. Our enthusiasm in pioneering
this important initiative is based on a firm belief in the immense
potential of the retail bond market. The HK$1.8 trillion of time
deposits in the banking system, which gives some indication on the
amount of funds investors are prepared to invest in fixed rate
products, is about six times of the aggregate amount of Hong Kong
dollar bonds outstanding.
Our market survey has suggested
time depositors are the largest group of potential investors of
retail bonds. The HKMC therefore decided in 2001 to move the
distribution and trading platform for retail bonds to the commercial
banks where the majority of time depositors conduct their fund
management transactions. In addition to primary distribution, the
placing banks also perform the critical role of market makers to
facilitate the trading of retail bonds in the secondary market.
The distribution mechanism has
proven to be a huge success. Since 2001, 25 issuers have raised over
HK$43 billion through some 195 issues of retail bonds and
certificate of deposits. For the HKMC, we have raised over HK$8.6
billion through 6 retail bond issues, accounting for 24% of the
HKMC's total debt issuance in that period.
Our effort to improve the
subscription mechanism for retail bonds does not stop here. With the
launch of the Retail Bond Issuance Programme, we have achieved
another major breakthrough by making the prospectus a user-friendly
document for retail investors and an effective marketing tool for
the issuer.
There are good reasons to do
something about the prospectus. The conventional prospectus is very
bulky and is typically written in highly legalistic language. Its
preparation is time consuming and expensive. Some may argue that
this is necessary in order to provide sufficient disclosure on the
issuer for the benefit of the investors. But, the actual effect is
quite the contrary. It often requires a lot of effort on the part of
the investors to plow through the contents to identify even basic
information such as the yield and tenor of the notes on offer. Many
investors would simply ignore the prospectus and just rely on
information contained in the advertisements placed by the issuer to
make their investment decision.
With the blessing of the
regulators, we have made some revolutionary changes to the
prospectus to address these issues.
First and foremost, the
prospectus is divided into two parts. The Programme Prospectus,
which contains keys facts of the issuer, only requires updating on
an annual basis after the initial publication. For every issue drawn
under the Programme, there will be an Issue Prospectus that contains
the key features of the issue. So, for investors who are familiar
with the HKMC's credit, they only need to review a six-page Issue
Prospectus instead of a full-blown prospectus of over a hundred
pages for a coming issue.
Deliberate efforts have also
been made to draft the Prospectuses in plain and easy-to-understand
language. As a result, we have considerably simplified and shortened
the documents without reducing the level of disclosure to the
investors. The compact size of the documents also helps to
significantly reduce the time and expenses for their preparation.
For the issuer, the prospectus
has been transformed into a useful marketing tool. Instead of the
previous dull design, the covers of the Prospectuses have been
colourfully designed to co-ordinate with other marketing materials
to establish a distinctive branding for the HKMC. We are also the
first issuer to take advantage of the more flexible guidelines
issued by the SFC to extract from the prospectus a one-page fact
sheet which provides a handy reference guide for retail investors.
With these improvements, we hope
that the prospectuses for the Retail Bond Issuance Programme will
set a new standard and useful benchmark for other issuers of retail
bonds.
Lastly, I would like to thank
Bank of China (Hong Kong), Bank of East Asia and HSBC for
underwriting the 4-year tranche of the inaugural issue to be drawn
under the Programme. I would also like to thank the other Placing
Banks: Bank of America (Asia), Bank of Communications, Chiyu Bank,
Citibank, CITIC Ka Wa Bank, Dah Sing Bank, DBS Bank, Hang Seng Bank,
ICBC (Asia), International Bank of Asia, Liu Chong Hing Bank,
Nanyang Commercial Bank, Shanghai Commercial Bank, Standard
Chartered Bank, Wing Hang Bank and Wing Lung Bank, for their
participation in placing this new retail bond issue. With the
extensive branch networks of the Placing Banks, coupled with their
sophisticated telephone banking system and the Internet banking
facilities, I am confident that this retail bond issue will be
successful and well received by the investing public.
Thank you.
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