Brand Hong Kong video wins film festival award

Hong Kong has won a prestigious award at the 2004 Columbus Film and Video Festival in the United States. The festival is a long-established event with a 52-year history and its Chris Award is highly respected by film and video makers around the world.

The video 'Hong Kong - Asia's world city' was commissioned last year by the Information Services Department as part of ongoing efforts to promote Hong Kong internationally.

Video production house Directors Network Asia (DNA) carried out the production work, while brand communications agency Motiv-8 developed the creative concept and script. The music score was composed, arranged and conducted by renowned Hong Kong musician Joseph Koo.

The Award was today (January 25) presented to the Director of Information Services, Miss Yvonne Choi, by DNA's chief executive director, Mr C F Ho.

"Hong Kong has a great pool of talent comprising local professionals and others who have chosen to work here and the video was a great team effort that showcases the creativity, technical excellence and international nature of Hong Kong - characteristics that reflect its position as Asia's world city. We are delighted that the Brand Hong Kong video has been a hit with the judges," said Miss Choi.

The video received the award in the 'Business and Industry' category. To achieve a Chris Award - the highest given to a film or video production - videos must receive a '7 out of 7' rating for superior quality production.

'Hong Kong - Asia's world city' was the only video in the category to receive a Chris Award, edging out at least 14 other productions from the US and Canada for the top honour.

The video is used extensively in promotional activities by Hong Kong's Economic and Trade Offices overseas and in the Mainland and has been well received by audiences.

Using the theme of kite building, it illustrates what makes Hong Kong great - its people. The video and script can be viewed at http://www.brandhk.gov.hk/brandhk/vidmus_e.htm

Ends/Tuesday, January 25, 2005

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The Director of Information Services, Miss Yvonne Choi was today (January 25) presented the Chris Award by Mr C.F. Ho, Chief Executive Director of the Directors Network Asia Productions Limited. The prestigious award of the Columbus Film and Video Festival in the United States was won by the Government's promotional video "Hong Kong - Asia's world city".