Dutch clothing company sets up Asian sourcing base in Hong Kong
Bram's Paris, a Dutch wholesale company that designs, markets and distributes jeans and casual clothing opened its first Asian buying office in Hong Kong today (August 12). The office will operate under the name PMH International Limited.
Founded in The Netherlands in 1975, the company has its own team of in-house designers, and state-of-the-art sourcing and distribution facilities.
Europe is the key market for its products, with a strong presence in The Netherlands, Belgium and Germany. The company is well known in the market for its never-out-of-stock reputation and last year bought 2.7 million jeans from Hong Kong.
Opening the new office, the Managing Director of Bram's Paris, Mr Peter Heerlien, said Hong Kong was the company's first choice for setting up sourcing facilities in Asia due to its superb location as a gateway to China and its proximity to all sourcing targets in the region.
"With its excellent infrastructure for logistics, banking and shipping, simple tax structure and strong local expertise in the garment sector, I am confident we will succeed," he said.
"Our goal is to develop successful long-term relationships with our suppliers and business partners. As a major sourcing hub for textiles and garments trading, Hong Kong allows us to start our operations in the most efficient way."
PMH International Limited in Hong Kong is headed by Ms. Irene Fu who has more than 20 years experience in the garment sector, with extensive buying connections in Asia.
At the opening ceremony, the acting Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Charles Ng, described Hong Kong as the world capital for sourcing raw materials.
"We are the world's second largest exporter of garment products and have the largest concentration of fabric and yarn suppliers from around the globe," he said.
"Hong Kong also has a pool of talented professionals who can take care of all kinds of services along the supply chain to ensure timely and smooth delivery.
"We have an unsurpassed reputation for delivering quality products and an enviable track record for efficiency and innovation in production. All these are very important factors especially for companies like Bram's Paris which values its never-out-of-stock policy."
Hong Kong is now home to more than 260 Dutch companies and The Netherlands is one of the largest investors in Hong Kong.
Ends/Monday, August 12, 2002
