Dragon on Track
The Financial Secretary, Mr Antony Leung, today (May 11) launched a major publicity campaign to promote Hong Kong's new visual identity.
At the Hong Kong Tramways depot, Mr Lueng dotted the eye of the dragon, the central component of the Brand Hong Kong visual identity, on one of two trams that will carry the brandline 'Hong Kong, Asia's world city' around Hong Kong for the next three months.
The special livery includes other striking elements such as a multi-coloured dragon's tail.
Mr Leung said the stylised dragon represented the opportunity, creativity and entrepreneurship that Hong Kong had become famous for around the world.
"The new brand will help focus international attention on our drive to become Asia's world city and create more investment and business opportunities for Hong Kong," he said.
"It is our hope that the dragon will not only become well liked by our community, but that it will become an instantly recognisable Hong Kong icon all over the world."
The public will have ample opportunity to see the new visual identity around town in the months ahead.
It will be featured on and in vehicles and stations of a number of public transport operators. They include the Mass Transit Railway, Kowloon Canton Railway, New World First Bus and Citybus.
Giant wall banners, posters and lamp-post buntings will be displayed in public places in all parts of Hong Kong. In addition, a roving exhibition will be held in six large shopping malls over the next two months.
Ends/Friday, May 11, 2001
Photo 1:Picture shows the Financial Secretary, Mr Antony Leung, dotting the eye of the dragon on a tram, launching a publicity campaign to promote Hong Kong's new visual identity.
Photo 2:The Financial Secretary, Mr Antony Leung, on board a tram with District Councillors and Directors of Wharf (Holdings) Limited (parent company of Hongkong Tramways) after an eye-dotting ceremony to kick off a variety of promotional activities for Hong Kong's new visual identity.
