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Collectibles and toys manufacturer and retailer Beast Kingdom Co Ltd, headquartered in Taiwan, announced today (April 13) the opening of its second store in Hong Kong, leveraging the city's international retail platform in its global expansion strategy.
The latest store, housed within a large lifestyle bookstore in Causeway Bay, is part of a series of Beast Kingdom shop-in-shop openings slated for Hong Kong. Beast Kingdom manufactures and distributes licensed toys and related apparel and accessories with a focus on movie-themed character goods and figurines.
The products range from stationery items, fashion and accessories to action figures of various sizes. According to the company's Regional Director, Mr Kenneth Kan, the company already has four concept stores in Taipei and Taichung, and Hong Kong was selected as the first international location to take the Beast Kingdom brand outside Taiwan.
Mr Kan said, "The toy market in Hong Kong has been buoyant over the past few years, and there are many excellent toy trade shows located here. Apart from having a good pool of young consumers, Hong Kong also has a growing number of toy collectors in the market who are willing to spend money on much sought-after movie-themed collectible items. This is one of the reasons why we chose Hong Kong for expansion."
Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong holds an important role in the global toys industry as the city serves as a regional hub for licensing and international legal and dispute resolution. With the Mainland hinterland and great connectivity with other Asian markets, Hong Kong has a lot to offer for international players in terms of retail opportunities and access to efficient manufacturing, logistics and distribution channels."
About Beast Kingdom Co Ltd
Established in Taipei in 2009, Beast Kingdom Co Ltd is the sole agent in Taiwan for a series of international collectible toy brands, such as Hot Toys, Sideshow Collectibles, threeA and Kids Logic. The company produces collectible toys and distributes them to over 40 countries. One of the main areas of business is the production and sales of movie-themed character goods and figurines. For more information, please visit www.facebook.com/BKTOYSHK001.¡@
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2015, InvestHK had assisted over 3 820 companies which have created more than 41 200 new jobs in the first year of operation or expansion and over HK$101 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/albums/72157664807654823.
Ends/Wednesday, April 13, 2016
Issued at HKT 15:42
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