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American startup Aivvy Inc announced today (March 25) that it is using Hong Kong as a base from which to launch its portable music player globally.
Aivvy Inc is a Silicon Valley technology startup that relocated its regional headquarters to Hong Kong last year in order to take advantage of the city's international platform to launch its first product.
According to the company, its smart headset Aivvy Q can "learn" a user's music preferences. When the headset is charging, it automatically connects to Wi-Fi to sync the user's preferences, updating its library with new songs selected by advanced algorithms from 40 million songs on the Aivvy cloud.
Aivvy founder Mr Isaac Mao said, "Hong Kong is such an efficient place where you can get things done so quickly. For example, the city's proximity to the manufacturing base in the Pearl River Delta hinterland also gives us a lot of flexibility and efficiency in prototyping. I can travel to Shenzhen easily and manage the production as and when required."
He added, "It is also very easy to set up a company in Hong Kong. The procedures are transparent and speedy. Support from government agencies like Invest Hong Kong (InvestHK) takes away a lot of the burden from smaller companies like us. So we are also planning to move our R&D team to Hong Kong."
Associate Director-General of Investment Promotion Mr Charles Ng welcomed Aivvy Inc setting up its regional headquarters in Hong Kong. He said, "Aivvy shows how Hong Kong is attracting high-tech market players, even from world-leading startup hubs like Silicon Valley. Our free market and proximity to the southern Mainland manufacturing base are drawing talented entrepreneurs who are quick to see the opportunities Hong Kong has to offer."
About Aivvy
Founded in 2014, Aivvy Inc is committed to pushing the boundaries of current user experience through continuous innovation and vision. Aivvy research and development teams span the world, from California to Hong Kong, building truly global technology. Aivvy is a registered trademark of Aivvy Inc in the US, China and Europe. For more information, please visit www.aivvy.com.
About InvestHK
InvestHK is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2014, InvestHK had completed over 3 440 investment projects creating more than 37 500 new jobs in the first year of operation or expansion and over HK$91 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/sets/72157651537685152/.
Ends/Wednesday, March 25, 2015
Issued at HKT 14:50
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