************************************************************
The Trade and Industry Department (TID) and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series entitled "New Trends of Distribution Channels in the Digital Era" on December 4 and 5 (Thursday and Friday). Various branding experts and representatives of renowned brands will come together to share their views on how SMEs can create branding strategies and develop new markets with different distribution channels in the current digital era.
The seminar series will consist of four sessions. Details are as follows:
1. Branding Strategies in the Digital Era
Date: December 4 (Thursday)
Time: 10.30-11.45am
Speakers: Ms Viveca Chan
Chairman and Chief Executive Officer
WE Marketing Group
Ms Leung Kong-lan
Chief Executive Officer
Hong Kong Wing On Travel Service Ltd
2. Unlock the Potential of TV Shopping
Date: December 4 (Thursday)
Time: 2-3.15pm
Speakers: Mr Benjamin Lee
Founder of Shanghai Elegance Co. Ltd
Mr Atsushi Shinohara
Representative Director and President
Jupiter Shop Channel Co., Ltd
Mr Xu Liang Kevin
General Manager of Station 68 Limited
3. Catch the Online Shopping Express - Self-built Online Shop vs Third-party Platform
Date: December 5 (Friday)
Time: 10.30-11.45am
Speakers: Mr Bobby Liu Chun-wai
General Manager
Mainland China Management Centre
and Group e-Business
Chow Tai Fook Jewellery Group
Ms Sally Pan
Senior Manager of JD.COM
Beijing Jing Dong Century Trading Co., Ltd
Ms Gina San
Assistant General Manager
Marketing Division
Hong Kong Export Credit Insurance Corporation
Mr Wong Ka-wo Simon
Chairman of Kampery Group
4. Latest Development of Traditional Distribution Channels
Date: December 5 (Friday)
Time: 2-3.15pm
Speakers: Mr Chen Xiaodong
Chief Executive Officer of Intime Group
Mr Tony Chin
Deputy Chief Merchandising Officer
Hong Kong Suning Commerce Co., Ltd
Mr Luke Lu
Chief Executive Officer
Shanghai UniBiz InfoTech Co. Ltd
Mr William Wong
Founding Executive Vice Chairman
Federation of Hong Kong Brands
Moderator: Mr Kevin Chan
Senior Product Promotion Manager of HKTDC
The seminar series is one of the highlight events of the annual World SME Expo, which aims to provide a platform for service providers to promote their services and business solutions to SMEs, and help SMEs explore market opportunities. Seminars will be held in Seminar Room E, Hall 1, Hong Kong Convention and Exhibition Centre conducted in Cantonese, English, Japanese and/or Putonghua (with simultaneous English and/or Putonghua interpretation). Admission is free.
Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.
Ends/Tuesday, November 25, 2014
Issued at HKT 15:01
NNNN
